The Ice Age Glacial Water is a free-from refreshment option for consumers that promises to deliver H2O with exceptional purity and taste. The water is sourced from the Toba Inlet that is found in the Coast Mountains in British Columbia, Canada; the H2O in the source comes from glacier runoff as the ancient ice naturally melts. The water is reported by the brand to be free from sodium, chlorine, fluoride and nitrates to provide a final product with optimal purity to the consumer.
The Ice Age Glacial Water comes in the original option as well as the 9.5 pH alkaline variety, which has been infused with electrolytes that will help to replenish the body after working out and increase overall hydration.
Why This Trend Is Growing
- Free-from Beverages
- There are numerous opportunities to create and market beverages that do not contain common additives, such as sodium and fluoride.
- Glacier Sourcing
- Beverage companies can look to source water from unique natural sources, such as glaciers, to provide a selling point of purity and taste to consumers.
- Electrolyte-infused Beverages
- Beverage companies can explore creating and marketing electrolyte-infused beverages to serve consumers who are looking for post-workout replenishment and increased hydration.
Industries Being Reshaped
- Bottled Water Industry
- Bottled water companies can explore marketing free-from options and differentiating their sourcing to stand out in a crowded market.
- Fitness Beverage Industry
- Fitness beverage companies can incorporate electrolytes into their products and market towards post-workout recovery and overall hydration.
- Natural Water Source Industry
- Companies can focus on sourcing water from unique natural sources, such as glaciers, to provide a selling point of purity and taste to consumers.
