There is a staggering amount of plastic waste that is entering landfills every year, which is being combated against with products like PATH Water. The brand offers pure, reverse osmosis filtered water that is packaged in infinitely reusable and 100% recyclable aluminum bottles. PATH Water features industry-leading thicker walls for strength and durability and is thoughtfully crafted with a wide mouth opening for easy refilling.
PATH Water is available in three thirst-quenching options: Still - pure reverse osmosis filtered water, Sparkling - delicately carbonated with added electrolytes, and Alkaline - pH of 9.5+ with specialty electrolytes. The brand is available to purchase online and at retailers nationwide such as Whole Foods, 7-11, Rite Aid and more.
Image Credit: PATH Water
What Makes This Trend Stand Out
- Aluminum Bottles
- The trend sees drinking water being packaged in aluminum bottles, offering sustainability and ease of use to consumers.
- Infinitely Reusable Packaging
- The trend of infinitely reusable packaging for consumer goods reduces plastic waste and allows brands to embrace more sustainable approaches.
- Reverse Osmosis Filtration
- Reverse osmosis filtration offers a disruptive innovation opportunity for the water filtration industry to offer a more effective filtration option to consumers.
Sectors Adopting This
- Bottled Water Industry
- The bottled water industry can take advantage of this trend by offering consumers a sustainable, infinitely reusable packaging option.
- Packaging Industry
- The packaging industry can benefit from this trend by innovating and offering more sustainable packaging solutions, helping companies reduce their carbon footprint.
- Water Filtration Industry
- The trend toward reverse osmosis filtration presents a disruptive innovation opportunity for the water filtration industry to offer a more effective and sustainable filtration option to consumers.
