The variety of different July 2019 branding concepts was explored by multiple vastly different industries -- many were technologically charged and others were done through outreaches such as packaging. Branding is important to any company when it comes to representation. It paves a path in how consumers will interact and understand their brand overall.
This month, Dunkin' Donuts celebrated Pride Month with a donut named 'Sprinkled with Pride' and it featured all the colors of the rainbow to represent the LGBTQ+ flag. The donut is frosted with strawberry frosting and sprinkled with the colorful goods on top. Another great branding example this month was done by the American Red Cross -- it's 'Missing Type' campaign showcased some of the globe's most recognized brands and removes the 'B's, the 'A's, and the 'O's to encourage others to donate blood.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
