The Cathedral City 82 cheddar has been launched by Saputo-owned brand Dairy Crest as a new low-calorie cheese product for consumers that addresses demand for lifestyle-focused food products.
As the name of the product suggests, the cheeses contain just 82 calories per 30 gram serving and are also high in protein to help stave off hunger. The smooth, creamy profile of the cheese makes it perfect for consumption on its own or as part of a favorite recipe to reduce calories without skimping on flavor.
The Cathedral City 82 cheddar was explained by Cathedral City Marketing Controller Nigel Marchant who said, "Health as a reason for food choice continues to grow, but for many there is still a perception that ‘lighter’ products will compromise on taste. We’ve seen a more recent shift in government, retailer and consumer focus towards calorie reduction, and in response, a rise of calorie-based product propositions in other grocery categories such as ice cream, which are successfully changing consumer perceptions of ‘lighter’ offerings in their respective sectors."
What's Driving This Trend
- Low-calorie Cheese
- The demand for low-calorie food products is driving the innovation of low-calorie cheeses like Cathedral City 82 cheddar, offering a flavorful option with reduced calorie content.
- Protein-enriched Food
- Consumers seeking satiating food choices are driving the trend of protein-enriched cheeses such as Cathedral City 82 cheddar, providing a tasty and filling option.
- Calorie-based Product Propositions
- The rise in calorie-based product propositions, like Cathedral City 82 cheddar, across various grocery categories suggests a shift in consumer perceptions towards lighter offerings without compromising taste.
Who This Affects Most
- Dairy Products
- The dairy industry can explore the production of low-calorie cheeses, like Cathedral City 82 cheddar, to meet the demand for healthier dairy options.
- Health Food
- The health food industry can benefit from the rise of low-calorie cheeses, such as Cathedral City 82 cheddar, by incorporating them into their product offerings to cater to health-conscious consumers.
- Food Retail
- Food retailers can capitalize on the trend of calorie-based product propositions, like Cathedral City 82 cheddar, by stocking and promoting such innovative low-calorie options to attract health-conscious customers.
