Knowing that health-conscious parents want to offer their kids treats with similar nutritional value to the products they enjoy, brands are launching healthy back-to-school snacks. These products take a number of different shapes and forms, including recipes that are made with minimal ingredients, fortified, portion-controlled or packed with superfoods, fruits and vegetables.
To support kids with certain food allergies and intolerances or a special diet, snack brands are sharing products with formulas that are allergy-friendly where free-from is the norm.
While many kids look forward to finding cheesy, fish-shaped crackers and boxes of raisins in their lunches, this year Campbell Snacks is expanding its Goldfish like with Cheesy Tomato and Sweet Carrot Veggie Crackers, and Sun-Maid is launching Sour Rasin Snacks that are made without added sugar and artificial ingredients.
- Millennial
- Gen X
- Gen Z (primary audience)
- Gen Alpha (primary audience)
