Knowing that many health-conscious consumers—especially parents—are looking for better-for-you eating options, Sun-Maid is now introducing a unique new line of Sour Raisin Snacks. The naturally sweet and sour snacks are made with non-GMO whole fruit and are free from added sugar and artificial ingredients.
The Sour Rasin Snacks are offered in four flavors, including Strawberry, Watermelon, Mixed Berry and even Grape. With these snacks, Sun-Maid acknowledges that "most fruit snacks are more sugar than fruit" and as it sees whole fruit as being sweet enough on its own, it adds only a hint of natural fruit flavoring to create "a little zing of sour."
Thanks to their unconventional flavor profile, the better-for-you Sun-Maid Sour Raisin Snacks are set to compete with other fruit snacks and gummies.