Knowing that consumers are interested in understanding exactly how their food is produced and the journey it takes to get to the shelf of a store, brands are implementing traceable food packaging designs to encourage transparency and trust.
To acknowledge the fact that the contents of a package of ground beef can sometimes be sourced from thousands of different cows from multiple countries, 1 Source by Zephyr Foods builds consumer trust with 100% Pure American Black Angus that's raised in the United States. To make the process of discovering more about a product in-store easy, brands are turning to blockchain-based systems, QR codes and even virtual tours or assistants that can help to paint a more comprehensive picture of a product's origins.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
