Dairy products don't usually go so far as to let consumers know where all of the ingredients within them are sourced, but this new lineup from Applegate looks to change this. The products within the new collection are all made with milk from the Midwest in the US that is traceable and sourced from cows that have been pasture-raised and not treated with antibiotics. The new collection of sliced cheeses come in six varieties, while the shredded options come in three styles to choose from.
The Applegate cheeses were explained by VP of Marketing, Nicole Glenn, who said, "Our mission has been rooted in the idea that food can transform people’s lives -- from the farmer who grows it to the person who eats it -- and this new cheese line exemplifies that idea. The uncompromising standards for this new cheese line support a thriving community of farmers, their cows and the land to produce what we like to call clean, craveable food."
Why This Trend Is Growing
- Traceable Dairy
- Opportunity for dairy producers to provide transparency in sourcing ingredients and appeal to consumers looking for sustainable and ethical food options.
- Pasture-raised Milk
- Growing trend of using milk from cows that have been pasture-raised, creating a marketing differentiator for dairy products.
- Antibiotic-free Dairy
- Increasing demand for dairy products made with milk from cows that have not been treated with antibiotics, offering health-conscious consumers a safer option.
Industries Being Reshaped
- Dairy Production
- Opportunity for dairy producers to introduce traceability and ethical practices in their supply chains to meet consumer demands for transparency and sustainability.
- Food Manufacturing
- Food manufacturers can explore partnerships with dairy producers to develop traceable cheese products that cater to the growing market of conscious consumers.
- Grocery Retail
- Retailers can capitalize on the traceable dairy trend by offering curated sections with cheeses made from milk sourced from pasture-raised cows, attracting health-conscious shoppers.
