Applegate's Do Good Dog Has a Regenerative Sourcing Verification
Laura McQuarrie — November 3, 2021 — Lifestyle
References: applegate & prnewswire
The Applegate Do Good Dog is the first nationally available hot dog of its kind that's made with beef and sourced from verified regenerative United States grasslands. The beef that goes into the making of the hot dog comes from SunFed Ranch in Northern California and it sets itself apart with the Savory Institute's Land to Market Seal—the world's first regenerative sourcing verification.
The Do Good Dog is an evolution of Applegate's humble hot dog and it furthers the company's Changing The Meat We Eat mission. More than a decade ago, the company created The Great Organic Hot Dog made with just four simple ingredients (100% grass-fed beef, water, salt and spices) and now this brand-new hot dog is setting a new precedent for hot dog ingredients in 2021 and beyond.
The Do Good Dog is an evolution of Applegate's humble hot dog and it furthers the company's Changing The Meat We Eat mission. More than a decade ago, the company created The Great Organic Hot Dog made with just four simple ingredients (100% grass-fed beef, water, salt and spices) and now this brand-new hot dog is setting a new precedent for hot dog ingredients in 2021 and beyond.
Trend Themes
1. Regenerative Sourcing Verification - The Savory Institute's Land to Market Seal sets a new precedent for regenerative sourcing verification, opening up opportunities for other food companies to follow suit.
2. Evolution of Sustainable Meat Products - Applegate's Do Good Dog demonstrates an evolution in the company's mission to change the meat we eat, creating opportunities for other meat companies to follow suit and develop their own sustainable meat products.
3. Increasing Demand for Regeneratively Sourced Meat - As consumers become more environmentally conscious, the demand for regeneratively sourced meat like Applegate's Do Good Dog creates opportunities for other meat companies to respond to the trend and expand their offerings.
Industry Implications
1. Food Production - The regenerative sourcing verification trend presents opportunities for food companies to integrate sustainable and ethical practices into their supply chains and develop new sustainable meat products.
2. Agriculture - The growing demand for regeneratively sourced meat highlights opportunities for agriculture companies to adopt and promote sustainable practices that meet consumer demand.
3. Packaged Food - The evolution of sustainable meat products like Applegate's Do Good Dog creates opportunities for packaged food companies to develop their own sustainable meat offerings and appeal to environmentally conscious consumers.
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