The Jimmy’s Iced Coffee Flat White Extra Shot canned coffee has been unveiled by the brand in the UK as a new product for consumers who are looking to enjoy the caffeinated beverage in a different format.
The drink was inspired by consumer demand and market research with 60% of respondents saying they wanted to see an iced version of the flat white. The drink contains five ingredients including ethically-sourced Arabica beans, unrefined Demerara sugar and semi-skimmed milk for a premium flavor profile.
Co-Founder of Jimmy's Suzie Cregan spoke on the new Jimmy’s Iced Coffee Flat White Extra Shot canned coffee saying, "We knew we wanted to launch a stronger Iced Coffee – with so many people still wanting a daily energy boost but increasingly moving away from sugar-filled energy drinks – this was a prime time for us to create an Extra Shot. Combine this with traceable ingredients and recyclable packaging, we’re excited to launch the Flat White with all the credentials our drinkers care about. We don’t compromise and we’re proud to stand out in the chiller across branding, packaging and ingredients.”
Key Themes Behind This Trend
- Canned Coffee Boom
- More brands will launch new canned coffee products to meet increased demand for caffeinated beverages in different formats.
- Ethically-sourced Ingredients
- More consumers are seeking traceable and ethically-sourced ingredients in packaged food and beverage products, creating opportunity for beverage companies that prioritize sustainability.
- Iced Coffee Dominance
- Iced coffee will continue to dominate the flavored coffee market as more consumers seek refreshing, cold options.
Where This Applies
- Beverage Industry
- The beverage industry will see increased competition and demand for innovative new canned coffee products with traceable and ethically-sourced ingredients.
- Sustainability Industry
- The demand for traceable, environmentally-friendly ingredients and recyclable packaging in canned coffee products creates opportunities for the sustainability industry in sourcing and packaging solutions.
- Convenient Food Industry
- The convenient food industry will see increased demand for refreshing beverages in convenient cans, with opportunities for innovating premium gourmet flavors.
