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Top 100 Branding Trends in August

Fro Sustainable Packaging Overhauls to Reduced Plastic Packaging

— August 17, 2019 — Marketing
The August 2019 branding ideas are full of progressive concepts that explore re-constructed ideas of what companies represent. Many actionable changes this month were rooted in environmentally friendly branding changes, including PepsiCo's latest approach at tackling the issue of plastic waste. It shifted its packaging construction to use aluminum cans, use complete rPET materials, and eliminate plastic use -- this practice was exercised for multiple PepsiCo product lines which include Aquafina, Lifewtr, and Bubly.

X-Lite Still branded itself in a similar manner, creating sustainable packaging alongside Sidel to package still water in a way that is friendly to users and the environment. The bottle contains half the PET resin as traditional packaging and reduces a large amount of waste throughout the manufacturing process as well.
8.8
Score
Popularity
Activity
Freshness
100
Strongly Caffeinated Canned Coffees
Strongly Caffeinated Canned Coffees
The Jimmy’s Iced Coffee Flat White Extra Shot is Flavorful
<
99
Unbranded Sports Drinks
Unbranded Sports Drinks
'Maurten Unofficial' Helps Athletes from breaking contracts
<
98
CBD-Powered Workout Snacks
CBD-Powered Workout Snacks
The Floyd's of Leadville CBD Recovery Bar is THC-Free
<
97
Tea-Inspired Chocolate Launches
Tea-Inspired Chocolate Launches
The KitKat Green Tea Matcha is Launching in UK Convenience Stores
<
96
Potato-Based Prepackaged Drinks
Potato-Based Prepackaged Drinks
The Veg of Lund My Foodie Drinks are Being Launched in the UK
<
95
Non-Industrialized Oil Supplements
Non-Industrialized Oil Supplements
The VitalFit Wildly Omega is Made with Wild-Caught Fish
<
94
Invigorating Odor-Combating Body Sprays
Invigorating Odor-Combating Body Sprays
The Lush Dirty Body Spray Freshens with a Natural Recipe
<
93
eSports-Fueling Performance Drinks
eSports-Fueling Performance Drinks
The RESPAWN by Razer was Made by Gamers for Gamers
<
92
Pre-Flavored Fish Products
Pre-Flavored Fish Products
These New Princes Prepackaged Fish Products are Convenient
<
91
Citrus-Forward Wine Cocktails
Citrus-Forward Wine Cocktails
The Sincerely Sabella Wine Spritz is Convenient and Refreshing
<
90
Canned Italian Cold Cappuccinos
Canned Italian Cold Cappuccinos
The Lavazza Iced Cappuccino was Made in Partnership with PepsiCo
<
89
Crunchy Protein-Rich Snacks
Crunchy Protein-Rich Snacks
The Optimum Nutrition Protein Ridges are Crunchy and Savory
<
88
Foodie-Focused Flavored Butters
Foodie-Focused Flavored Butters
The Clover Sonoma Culinary Butter Comes in Three Options
<
87
Wheat-Forward Whiskeys
Wheat-Forward Whiskeys
The Woodford Reserve Kentucky Straight Wheat Whiskey Has a Dry Finish
<
86
Adaptogenic Mind-Supporting Supplements
Adaptogenic Mind-Supporting Supplements
The VitalFit Adapted Supplement Balances Overall Wellness
<
85
Vegan Avocado Oil Dressings
Vegan Avocado Oil Dressings
The Hunter & Gather Mayocado is Made with Premium Ingredients
<
84
Premium Low-Calorie Cocktail Mixers
Premium Low-Calorie Cocktail Mixers
These New Low-Sugar Tonics from TwelveSouth are Flavorful
<
83
Industrially Inspired Sake Bars
Industrially Inspired Sake Bars
Carpenter + Mason Build the Aesthetic of This Japanese Bar
<
82
Flavorful Dessert-Inspired Digestifs
Flavorful Dessert-Inspired Digestifs
The Quick Brown Fox Coffee Liqueur is the Perfect Digestif
<
81
Coffee Shop-Inspired Food lines
Coffee Shop-Inspired Food lines
The Urban Eat Deli Range Includes Hot and Cold Varieties
<
80
On-the-Go CBD Shots
On-the-Go CBD Shots
The Total CBD Tongue Shots are Easily Consumed Out of the House
<
79
DIY Disney-Themed Stuffed Animals
DIY Disney-Themed Stuffed Animals
Build-A-Bear Launched a New 'The Lion King' Collection
<
78
Design-Forward Immigration Advocacy
Design-Forward Immigration Advocacy
Anjela Freyja Curates Flags & Branding Materials for ACLU
<
77
Health-Boosting Banana Stickers
Health-Boosting Banana Stickers
Chiquita's Fitness Stickers Share Simple, Quick Exercises
<
76
Human-Inspired Pet Cuisine
Human-Inspired Pet Cuisine
Pet Plate Boasts a Blue-Accented Identity by Design Firm & Walsh
<
75
Child-Targeted Baking Products
Child-Targeted Baking Products
The Dr Oetker Wafer Dinos are Ideal for Easy Decorating
<
74
European-Inspired Bakery Snacks
European-Inspired Bakery Snacks
The New St Pierre On the Go Products Come in 10 Varieties
<
73
Football Fan Canned Wines
Football Fan Canned Wines
Constellation Brands' Has a New Canned Wine Brand Called Crafters Union
<
72
Sustainable Energy Snack Bars
Sustainable Energy Snack Bars
The Rowdy Bar Blueberry Almond Tart Bar is Made with Bacon Root
<
71
Baked Vegetable-Infused Snack Chips
Baked Vegetable-Infused Snack Chips
The Walker Oven Baked with Veg Chips Come in Two Flavors
<
70
Dedicated Cheese Puff Pop-Ups
Dedicated Cheese Puff Pop-Ups
KFC Marked Its Cheetos Collab with An 'All Orange Everything' Pop-Up
<
69
Collaborative Barley Lagers
Collaborative Barley Lagers
Budweiser's Harvest Reserve Deep Golden Lager Was Made with Farmers
<
68
Brand-Inspired Graphic Sticker Packs
Brand-Inspired Graphic Sticker Packs
Leo Natsume's Kings of the Weekend is Commissioned by Huawei
<
67
Spiked Millennial-Targeted Refreshments
Spiked Millennial-Targeted Refreshments
The New Arnie's Spiked Iced Tea and Lemonade are Tasty
<
66
Sparkling Cold Brew Coffees
Sparkling Cold Brew Coffees
The Goldbrew Coffee Comes in Two Flavor Options
<
65
Child-Targeted Drink Pods
Child-Targeted Drink Pods
These Nesquik Hot Chocolate Pods are for the Nescafé Dolce Gusto System
<
64
Agua Fresca-Inspired Refreshments
Agua Fresca-Inspired Refreshments
The New S&D Infused Beverages Come in Eight Flavor Varieties
<
63
Educational Skincare Pop-Ups
Educational Skincare Pop-Ups
Lycored's 'Cycle of Glow' Event Highlighted Its Latest Research
<
62
Masculine Vitamin-Enriched Moisturizers
Masculine Vitamin-Enriched Moisturizers
The Patricks AM1 Anti-Aging Moisturizer Absorbs Quickly
<
61
Collaborative Superhero Comics
Collaborative Superhero Comics
AXE and Marvel Teamed Up to Create 'The Fresh-Men' Heroes
<
60
Supersized Skincare Bottles
Supersized Skincare Bottles
The Ordinary is Launching Bigger Sizes of Its Skincare Products
<
59
Voice-Controlled Emoji Car Displays
Voice-Controlled Emoji Car Displays
Mojipic Allows Drivers to Write Messages on Their Windshields
<
58
Filtered Low-Sugar Milks
Filtered Low-Sugar Milks
The Organic Valley Ultra Milk Has 50% Less Sugar Than Other Milk
<
57
Logo-Remix Shirt Designs
Logo-Remix Shirt Designs
The Chinatown Market Logo is Replaced by Variously Inspired Designs
<
56
Paper-Made Juice Box Straws
Paper-Made Juice Box Straws
Tetra Pak Has Developed a Paper Straw to Curb Plastic Use
<
55
Frozen Dessert-Inspired Fashion
Frozen Dessert-Inspired Fashion
'Häagen-Dazs Designed by Kilian Kerner' Shares Runway Fashion
<
54
Chic Space-Inspired Footwear Launches
Chic Space-Inspired Footwear Launches
PUMA's Space Explorer Pack is a Timely and Futuristic Drop
<
53
Nut Butter-Infused Greek Yogurts
Nut Butter-Infused Greek Yogurts
The New Chobani Nut Butter Yogurts are Naturally High in Protein
<
52
Shark-Themed DIY Stuffies
Shark-Themed DIY Stuffies
Build-A-Bear Launched a New 'Shark Week' Collection
<
51
Mini Sparkling Water Cans
Mini Sparkling Water Cans
bubly is PepsiCo's Sparkling Water in a Can That Comes in Two Sizes
<
50
Cartoon-Adorned Rain Boots
Cartoon-Adorned Rain Boots
Peppa Pig & Hunter are Launching a Line of Rain Boots for Children
<
49
Sporty Cannabis Strains
Sporty Cannabis Strains
Cookies Named a Cannabis Strain After Basketball Legend Gary Payton
<
48
Prepackaged On-the-Go Pastas
Prepackaged On-the-Go Pastas
The Loyd Grossman Pasta Italia Line Can be Prepared in Minutes
<
47
Liqueur-Infused Fruit Jams
Liqueur-Infused Fruit Jams
The Pimm’s Fruit Preserve is Perfect for Afternoon Tea
<
46
Veggie-Packed Snack Chips
Veggie-Packed Snack Chips
These New One Potato Two Potato Snack Flavors Have an Artisanal Twist
<
45
Internationally Inspired Chicken Snacks
Internationally Inspired Chicken Snacks
The New Grabits Chicken on a Stick Flavors are Tasty
<
44
Celebrity-Headed Leather Accessory Campaigns
Celebrity-Headed Leather Accessory Campaigns
Billie Eilish is the Face of This MCM Campaign
<
43
Eco-Conscious Cosmetic Bottles
Eco-Conscious Cosmetic Bottles
The Recyclable Elastic Lotion Pump and Vase are Reusable
<
42
Premium Nonalcoholic Spirits
Premium Nonalcoholic Spirits
The Ginish and Rumish Spirits from Ish Drinks are Expertly Crafted
<
41
Vitamin-Enriched Fruit Smoothies
Vitamin-Enriched Fruit Smoothies
These New Coldpress Cold-Pressed Smoothies are Flavorful
<
40
Functional Prepackaged Hydration Teas
Functional Prepackaged Hydration Teas
The MindFull Vibe Tea Drink Has a Sustainable Profile
<
39
Colorful Celeb Cannabis Brands
Colorful Celeb Cannabis Brands
Leafs by Snoop is a Contemporary Cannabis Label by Snopp Dogg
<
38
Nutrient-Dense Juice Shots
Nutrient-Dense Juice Shots
These New Plenish Juice Shots Come in Three Flavors
<
37
Crispy Candy Bar Snacks
Crispy Candy Bar Snacks
Snickers Crisp is a Lighter Chocolate Product for Consumers to Choose
<
36
Playful Brand Rivalries
Playful Brand Rivalries
The McDonald's vs Burger King Strategy is Quite Entertaining for Consumers
<
35
Celebrity-Led Sophisticated Cannabis Brands
Celebrity-Led Sophisticated Cannabis Brands
The Tyson Ranch Boasts Flowers, Edibles and Extracts
<
34
Sparkling Low-Calorie Cocktail Mixers
Sparkling Low-Calorie Cocktail Mixers
The New Fentimans Light Sodas Contain Just 60 Calories Each
<
33
Ethereal Brand Identities
Ethereal Brand Identities
Monotypo Studio Curates the Aesthetic for MIES, a Gourmet Product Line
<
32
Cheerfully Branded Education Centers
Cheerfully Branded Education Centers
«City of the Sun» is a Humanitarian Family Education Center
<
31
Mysterious Cult Show Sneakers
Mysterious Cult Show Sneakers
The Stranger Things x Nike Tailwind Boasts Hidden Details
<
30
Whimsical Marbled Confectionery Packaging
Whimsical Marbled Confectionery Packaging
Lolli and Pops Unveil Eye-Catching and Bespoke Packaging
<
29
Strikingly Vibrant Diversity Ads
Strikingly Vibrant Diversity Ads
McDonald's Fries-Inspired Campaign is Stunningly Design-Friendly
<
28
Art Deco Chocolate Packaging
Art Deco Chocolate Packaging
Chez Christophe is a Swiss Chocolate Brand with an Elevated Product
<
27
Brand-Commissioned Modern Art
Brand-Commissioned Modern Art
Nike Commissions Artworks to Go with Its Inspirational Launch
<
26
Peelable Bronzer Packaging
Peelable Bronzer Packaging
TOP's Bronzer Product Tube Feature Stickers That Reveal a Pale Color
<
25
Brutally Honest Brands
Brutally Honest Brands
DURA Advocates for Climate Change Awareness Far More Seriously Than Others
<
24
Negativity-Inspired Social Media Campaigns
Negativity-Inspired Social Media Campaigns
The Diesel Pride Campaign Extends Beyond June
<
23
Contemporary Organic Restaurants
Contemporary Organic Restaurants
Suzette's Kitchen Garden Restaurant is Health-Conscious
<
22
Sustainable Snack Bar Packaging
Sustainable Snack Bar Packaging
Yes! Snack Bars Now Feature a Recyclable Paper Wrapper
<
21
Heritage-Themed Fashion Pop-Ups
Heritage-Themed Fashion Pop-Ups
The FILA Pop-Up Experience in Soho Celebrates the Brand's History
<
20
Immersive Digital Retail Experiences
Immersive Digital Retail Experiences
Green Room and PUMA Launched a New City Store Experience
<
19
Portable Pig-Themed Rentals
Portable Pig-Themed Rentals
Orchard Pig Cider's 'Pig Pod' is a Wooden Pig-Shaped Cabin for Rent
<
18
Playful Mood-Based Campaigns
Playful Mood-Based Campaigns
The Latest Spotify Campaign is a Collaboration Between Designers
<
17
Ingredient-Centric Restaurant Identities
Ingredient-Centric Restaurant Identities
Mordis&Co is a Chic, Contemporary Restaurant in Barcelona
<
16
Earthy Luxe Hotel Branding
Earthy Luxe Hotel Branding
Hotel SEPP Communicates Luxury with a Twist Through Branding Practices
<
15
Concentrated Cleaning Product Refills
Concentrated Cleaning Product Refills
The Cif eco refill is Contained in Less Packaging
<
14
Home Furnishing Full-Service Restaurants
Home Furnishing Full-Service Restaurants
Crate & Barrel Opens New Restaurant 'The Table at Crate'
<
13
Manga-Inspired Art Wall Projects
Manga-Inspired Art Wall Projects
nana-nana, Akira & Kosuke Kawamura Boast a Collaborative Exhibit
<
12
Storytelling Alcohol Pop-Ups
Storytelling Alcohol Pop-Ups
This Maker’s Mark Pop-Up Spotlights Craftsmanship and Brand History
<
11
Savory Macronutrient Snacks
Savory Macronutrient Snacks
The New Macro Snacks Flavors are Vegan, Gluten-Free and More
<
10
POC-Centric Exhibits
POC-Centric Exhibits
The Get Up, Stand Up Now Exhibit in London Boasts an Identity by Here Design
<
9
Reduced Plastic Water Packaging
Reduced Plastic Water Packaging
The X-Lite Still Bottle from Sidel Has a Cost-Effective Design
<
8
Humorous Politically Charged Ads
Humorous Politically Charged Ads
Weetabix Launches a Witty Ad That Also Boasts a Political Stance
<
7
Branded Zero Likes Campaigns
Branded Zero Likes Campaigns
Kahlúa's 'Zero Likes Given' Campaign is an Exhibit of Unliked Posts
<
6
Affordable Ice Tea-Inspired Sneakers
Affordable Ice Tea-Inspired Sneakers
adidas and AriZona sell their shoe collaboration for $0.99
<
5
Healthy Grab-and-Go Snacks
Healthy Grab-and-Go Snacks
Kelly Loves Taps the Western Market with an Identity by Studio Without
<
4
Neon Green Fashion Pop-Ups
Neon Green Fashion Pop-Ups
The Louis Vuitton Pop-Up in New York City is Attention-Grabbing
<
3
Sustainable Brand Packaging Overhauls
Sustainable Brand Packaging Overhauls
PepsiCo Has Announced New Eco Water Packaging
<
2
Disrupting Shipping Aesthetics
Disrupting Shipping Aesthetics
Infamuse Taps Anagrama Studio to Design a Strong Visual Identity
<
1
Anniversary-Commemorating Fashion House Exhibits
Anniversary-Commemorating Fashion House Exhibits
The Louis Vuitton Exhibit Spans 160 Years
<