Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Top 100 Branding Trends in August

Fro Sustainable Packaging Overhauls to Reduced Plastic Packaging

— September 2, 2019 — Marketing
The August 2019 branding ideas are full of progressive concepts that explore re-constructed ideas of what companies represent. Many actionable changes this month were rooted in environmentally friendly branding changes, including PepsiCo's latest approach at tackling the issue of plastic waste. It shifted its packaging construction to use aluminum cans, use complete rPET materials, and eliminate plastic use -- this practice was exercised for multiple PepsiCo product lines which include Aquafina, Lifewtr, and Bubly.

X-Lite Still branded itself in a similar manner, creating sustainable packaging alongside Sidel to package still water in a way that is friendly to users and the environment. The bottle contains half the PET resin as traditional packaging and reduces a large amount of waste throughout the manufacturing process as well.
8.8
Score
Popularity
Activity
Freshness
100
Non-Industrialized Oil Supplements
Non-Industrialized Oil Supplements
The VitalFit Wildly Omega is Made with Wild-Caught Fish
<
99
CBD-Powered Workout Snacks
CBD-Powered Workout Snacks
The Floyd's of Leadville CBD Recovery Bar is THC-Free
<
98
Crunchy Protein-Rich Snacks
Crunchy Protein-Rich Snacks
The Optimum Nutrition Protein Ridges are Crunchy and Savory
<
97
Potato-Based Prepackaged Drinks
Potato-Based Prepackaged Drinks
The Veg of Lund My Foodie Drinks are Being Launched in the UK
<
96
Wheat-Forward Whiskeys
Wheat-Forward Whiskeys
The Woodford Reserve Kentucky Straight Wheat Whiskey Has a Dry Finish
<
95
Foodie-Focused Flavored Butters
Foodie-Focused Flavored Butters
The Clover Sonoma Culinary Butter Comes in Three Options
<
94
Pre-Flavored Fish Products
Pre-Flavored Fish Products
These New Princes Prepackaged Fish Products are Convenient
<
93
Strongly Caffeinated Canned Coffees
Strongly Caffeinated Canned Coffees
The Jimmy’s Iced Coffee Flat White Extra Shot is Flavorful
<
92
Premium Low-Calorie Cocktail Mixers
Premium Low-Calorie Cocktail Mixers
These New Low-Sugar Tonics from TwelveSouth are Flavorful
<
91
Unbranded Sports Drinks
Unbranded Sports Drinks
'Maurten Unofficial' Helps Athletes from breaking contracts
<
90
Invigorating Odor-Combating Body Sprays
Invigorating Odor-Combating Body Sprays
The Lush Dirty Body Spray Freshens with a Natural Recipe
<
89
Tea-Inspired Chocolate Launches
Tea-Inspired Chocolate Launches
The KitKat Green Tea Matcha is Launching in UK Convenience Stores
<
88
Vegan Avocado Oil Dressings
Vegan Avocado Oil Dressings
The Hunter & Gather Mayocado is Made with Premium Ingredients
<
87
Industrially Inspired Sake Bars
Industrially Inspired Sake Bars
Carpenter + Mason Build the Aesthetic of This Japanese Bar
<
86
Flavorful Dessert-Inspired Digestifs
Flavorful Dessert-Inspired Digestifs
The Quick Brown Fox Coffee Liqueur is the Perfect Digestif
<
85
Health-Boosting Banana Stickers
Health-Boosting Banana Stickers
Chiquita's Fitness Stickers Share Simple, Quick Exercises
<
84
Coffee Shop-Inspired Food lines
Coffee Shop-Inspired Food lines
The Urban Eat Deli Range Includes Hot and Cold Varieties
<
83
Adaptogenic Mind-Supporting Supplements
Adaptogenic Mind-Supporting Supplements
The VitalFit Adapted Supplement Balances Overall Wellness
<
82
eSports-Fueling Performance Drinks
eSports-Fueling Performance Drinks
The RESPAWN by Razer was Made by Gamers for Gamers
<
81
Citrus-Forward Wine Cocktails
Citrus-Forward Wine Cocktails
The Sincerely Sabella Wine Spritz is Convenient and Refreshing
<
80
Design-Forward Immigration Advocacy
Design-Forward Immigration Advocacy
Anjela Freyja Curates Flags & Branding Materials for ACLU
<
79
European-Inspired Bakery Snacks
European-Inspired Bakery Snacks
The New St Pierre On the Go Products Come in 10 Varieties
<
78
Canned Italian Cold Cappuccinos
Canned Italian Cold Cappuccinos
The Lavazza Iced Cappuccino was Made in Partnership with PepsiCo
<
77
Sustainable Energy Snack Bars
Sustainable Energy Snack Bars
The Rowdy Bar Blueberry Almond Tart Bar is Made with Bacon Root
<
76
Collaborative Barley Lagers
Collaborative Barley Lagers
Budweiser's Harvest Reserve Deep Golden Lager Was Made with Farmers
<
75
On-the-Go CBD Shots
On-the-Go CBD Shots
The Total CBD Tongue Shots are Easily Consumed Out of the House
<
74
Baked Vegetable-Infused Snack Chips
Baked Vegetable-Infused Snack Chips
The Walker Oven Baked with Veg Chips Come in Two Flavors
<
73
Child-Targeted Baking Products
Child-Targeted Baking Products
The Dr Oetker Wafer Dinos are Ideal for Easy Decorating
<
72
Filtered Low-Sugar Milks
Filtered Low-Sugar Milks
The Organic Valley Ultra Milk Has 50% Less Sugar Than Other Milk
<
71
Dedicated Cheese Puff Pop-Ups
Dedicated Cheese Puff Pop-Ups
KFC Marked Its Cheetos Collab with An 'All Orange Everything' Pop-Up
<
70
Child-Targeted Drink Pods
Child-Targeted Drink Pods
These Nesquik Hot Chocolate Pods are for the Nescafé Dolce Gusto System
<
69
Human-Inspired Pet Cuisine
Human-Inspired Pet Cuisine
Pet Plate Boasts a Blue-Accented Identity by Design Firm & Walsh
<
68
Spiked Millennial-Targeted Refreshments
Spiked Millennial-Targeted Refreshments
The New Arnie's Spiked Iced Tea and Lemonade are Tasty
<
67
DIY Disney-Themed Stuffed Animals
DIY Disney-Themed Stuffed Animals
Build-A-Bear Launched a New 'The Lion King' Collection
<
66
Masculine Vitamin-Enriched Moisturizers
Masculine Vitamin-Enriched Moisturizers
The Patricks AM1 Anti-Aging Moisturizer Absorbs Quickly
<
65
Chic Space-Inspired Footwear Launches
Chic Space-Inspired Footwear Launches
PUMA's Space Explorer Pack is a Timely and Futuristic Drop
<
64
Agua Fresca-Inspired Refreshments
Agua Fresca-Inspired Refreshments
The New S&D Infused Beverages Come in Eight Flavor Varieties
<
63
Supersized Skincare Bottles
Supersized Skincare Bottles
The Ordinary is Launching Bigger Sizes of Its Skincare Products
<
62
Nut Butter-Infused Greek Yogurts
Nut Butter-Infused Greek Yogurts
The New Chobani Nut Butter Yogurts are Naturally High in Protein
<
61
Cartoon-Adorned Rain Boots
Cartoon-Adorned Rain Boots
Peppa Pig & Hunter are Launching a Line of Rain Boots for Children
<
60
Veggie-Packed Snack Chips
Veggie-Packed Snack Chips
These New One Potato Two Potato Snack Flavors Have an Artisanal Twist
<
59
Collaborative Superhero Comics
Collaborative Superhero Comics
AXE and Marvel Teamed Up to Create 'The Fresh-Men' Heroes
<
58
Sporty Cannabis Strains
Sporty Cannabis Strains
Cookies Named a Cannabis Strain After Basketball Legend Gary Payton
<
57
Celebrity-Headed Leather Accessory Campaigns
Celebrity-Headed Leather Accessory Campaigns
Billie Eilish is the Face of This MCM Campaign
<
56
Voice-Controlled Emoji Car Displays
Voice-Controlled Emoji Car Displays
Mojipic Allows Drivers to Write Messages on Their Windshields
<
55
Vitamin-Enriched Fruit Smoothies
Vitamin-Enriched Fruit Smoothies
These New Coldpress Cold-Pressed Smoothies are Flavorful
<
54
Educational Skincare Pop-Ups
Educational Skincare Pop-Ups
Lycored's 'Cycle of Glow' Event Highlighted Its Latest Research
<
53
Football Fan Canned Wines
Football Fan Canned Wines
Constellation Brands' Has a New Canned Wine Brand Called Crafters Union
<
52
Mini Sparkling Water Cans
Mini Sparkling Water Cans
bubly is PepsiCo's Sparkling Water in a Can That Comes in Two Sizes
<
51
Logo-Remix Shirt Designs
Logo-Remix Shirt Designs
The Chinatown Market Logo is Replaced by Variously Inspired Designs
<
50
Sparkling Cold Brew Coffees
Sparkling Cold Brew Coffees
The Goldbrew Coffee Comes in Two Flavor Options
<
49
Prepackaged On-the-Go Pastas
Prepackaged On-the-Go Pastas
The Loyd Grossman Pasta Italia Line Can be Prepared in Minutes
<
48
Frozen Dessert-Inspired Fashion
Frozen Dessert-Inspired Fashion
'Häagen-Dazs Designed by Kilian Kerner' Shares Runway Fashion
<
47
Paper-Made Juice Box Straws
Paper-Made Juice Box Straws
Tetra Pak Has Developed a Paper Straw to Curb Plastic Use
<
46
Shark-Themed DIY Stuffies
Shark-Themed DIY Stuffies
Build-A-Bear Launched a New 'Shark Week' Collection
<
45
Internationally Inspired Chicken Snacks
Internationally Inspired Chicken Snacks
The New Grabits Chicken on a Stick Flavors are Tasty
<
44
Functional Prepackaged Hydration Teas
Functional Prepackaged Hydration Teas
The MindFull Vibe Tea Drink Has a Sustainable Profile
<
43
Crispy Candy Bar Snacks
Crispy Candy Bar Snacks
Snickers Crisp is a Lighter Chocolate Product for Consumers to Choose
<
42
Colorful Celeb Cannabis Brands
Colorful Celeb Cannabis Brands
Leafs by Snoop is a Contemporary Cannabis Label by Snopp Dogg
<
41
Liqueur-Infused Fruit Jams
Liqueur-Infused Fruit Jams
The Pimm’s Fruit Preserve is Perfect for Afternoon Tea
<
40
Brand-Inspired Graphic Sticker Packs
Brand-Inspired Graphic Sticker Packs
Leo Natsume's Kings of the Weekend is Commissioned by Huawei
<
39
Nutrient-Dense Juice Shots
Nutrient-Dense Juice Shots
These New Plenish Juice Shots Come in Three Flavors
<
38
Sparkling Low-Calorie Cocktail Mixers
Sparkling Low-Calorie Cocktail Mixers
The New Fentimans Light Sodas Contain Just 60 Calories Each
<
37
Premium Nonalcoholic Spirits
Premium Nonalcoholic Spirits
The Ginish and Rumish Spirits from Ish Drinks are Expertly Crafted
<
36
Cheerfully Branded Education Centers
Cheerfully Branded Education Centers
«City of the Sun» is a Humanitarian Family Education Center
<
35
Mysterious Cult Show Sneakers
Mysterious Cult Show Sneakers
The Stranger Things x Nike Tailwind Boasts Hidden Details
<
34
Eco-Conscious Cosmetic Bottles
Eco-Conscious Cosmetic Bottles
The Recyclable Elastic Lotion Pump and Vase are Reusable
<
33
Ethereal Brand Identities
Ethereal Brand Identities
Monotypo Studio Curates the Aesthetic for MIES, a Gourmet Product Line
<
32
Art Deco Chocolate Packaging
Art Deco Chocolate Packaging
Chez Christophe is a Swiss Chocolate Brand with an Elevated Product
<
31
Whimsical Marbled Confectionery Packaging
Whimsical Marbled Confectionery Packaging
Lolli and Pops Unveil Eye-Catching and Bespoke Packaging
<
30
Celebrity-Led Sophisticated Cannabis Brands
Celebrity-Led Sophisticated Cannabis Brands
The Tyson Ranch Boasts Flowers, Edibles and Extracts
<
29
Brutally Honest Brands
Brutally Honest Brands
DURA Advocates for Climate Change Awareness Far More Seriously Than Others
<
28
Sustainable Snack Bar Packaging
Sustainable Snack Bar Packaging
Yes! Snack Bars Now Feature a Recyclable Paper Wrapper
<
27
Peelable Bronzer Packaging
Peelable Bronzer Packaging
TOP's Bronzer Product Tube Feature Stickers That Reveal a Pale Color
<
26
Playful Brand Rivalries
Playful Brand Rivalries
The McDonald's vs Burger King Strategy is Quite Entertaining for Consumers
<
25
Contemporary Organic Restaurants
Contemporary Organic Restaurants
Suzette's Kitchen Garden Restaurant is Health-Conscious
<
24
Savory Macronutrient Snacks
Savory Macronutrient Snacks
The New Macro Snacks Flavors are Vegan, Gluten-Free and More
<
23
Portable Pig-Themed Rentals
Portable Pig-Themed Rentals
Orchard Pig Cider's 'Pig Pod' is a Wooden Pig-Shaped Cabin for Rent
<
22
Earthy Luxe Hotel Branding
Earthy Luxe Hotel Branding
Hotel SEPP Communicates Luxury with a Twist Through Branding Practices
<
21
Negativity-Inspired Social Media Campaigns
Negativity-Inspired Social Media Campaigns
The Diesel Pride Campaign Extends Beyond June
<
20
Playful Mood-Based Campaigns
Playful Mood-Based Campaigns
The Latest Spotify Campaign is a Collaboration Between Designers
<
19
Home Furnishing Full-Service Restaurants
Home Furnishing Full-Service Restaurants
Crate & Barrel Opens New Restaurant 'The Table at Crate'
<
18
Immersive Digital Retail Experiences
Immersive Digital Retail Experiences
Green Room and PUMA Launched a New City Store Experience
<
17
Concentrated Cleaning Product Refills
Concentrated Cleaning Product Refills
The Cif eco refill is Contained in Less Packaging
<
16
Reduced Plastic Water Packaging
Reduced Plastic Water Packaging
The X-Lite Still Bottle from Sidel Has a Cost-Effective Design
<
15
POC-Centric Exhibits
POC-Centric Exhibits
The Get Up, Stand Up Now Exhibit in London Boasts an Identity by Here Design
<
14
Brand-Commissioned Modern Art
Brand-Commissioned Modern Art
Nike Commissions Artworks to Go with Its Inspirational Launch
<
13
Ingredient-Centric Restaurant Identities
Ingredient-Centric Restaurant Identities
Mordis&Co is a Chic, Contemporary Restaurant in Barcelona
<
12
Storytelling Alcohol Pop-Ups
Storytelling Alcohol Pop-Ups
This Maker’s Mark Pop-Up Spotlights Craftsmanship and Brand History
<
11
Heritage-Themed Fashion Pop-Ups
Heritage-Themed Fashion Pop-Ups
The FILA Pop-Up Experience in Soho Celebrates the Brand's History
<
10
Humorous Politically Charged Ads
Humorous Politically Charged Ads
Weetabix Launches a Witty Ad That Also Boasts a Political Stance
<
9
Healthy Grab-and-Go Snacks
Healthy Grab-and-Go Snacks
Kelly Loves Taps the Western Market with an Identity by Studio Without
<
8
Manga-Inspired Art Wall Projects
Manga-Inspired Art Wall Projects
nana-nana, Akira & Kosuke Kawamura Boast a Collaborative Exhibit
<
7
Branded Zero Likes Campaigns
Branded Zero Likes Campaigns
Kahlúa's 'Zero Likes Given' Campaign is an Exhibit of Unliked Posts
<
6
Affordable Ice Tea-Inspired Sneakers
Affordable Ice Tea-Inspired Sneakers
adidas and AriZona sell their shoe collaboration for $0.99
<
5
Strikingly Vibrant Diversity Ads
Strikingly Vibrant Diversity Ads
McDonald's Fries-Inspired Campaign is Stunningly Design-Friendly
<
4
Sustainable Brand Packaging Overhauls
Sustainable Brand Packaging Overhauls
PepsiCo Has Announced New Eco Water Packaging
<
3
Neon Green Fashion Pop-Ups
Neon Green Fashion Pop-Ups
The Louis Vuitton Pop-Up in New York City is Attention-Grabbing
<
2
Anniversary-Commemorating Fashion House Exhibits
Anniversary-Commemorating Fashion House Exhibits
The Louis Vuitton Exhibit Spans 160 Years
<
1
Disrupting Shipping Aesthetics
Disrupting Shipping Aesthetics
Infamuse Taps Anagrama Studio to Design a Strong Visual Identity
<