California-based cannabis brand Cookies launched a unique cannabis strain named after the American basketball player and NBA legend Gary Payton. In collaboration with Powerzzz Genetics, Cookies officially licensed Gary Payton's name and image after naturally calling a flower "That Gary Payton" as a standout strain of cannabis.
According to Gary Vaynerchuk, Partner at Green Street, "It's a first for someone like Gary with such an accomplished athletic career to have their own cannabis strain and this really shows how open he is to completely new business and branding opportunities."
At Cookies retail locations in California, and soon Michigan, consumers will now be able to purchase bags of Gary Payton featuring the retired basketball player's name and likeness.
Sporty Cannabis Strains
More Stats +/-
Female-Focused Cannabis Tinctures
Calming CBD Moisturizers
Low-Dose Cannabis Teas
Citrus Dessert Cannabis Strains
Curated Cannabis Accessories