The Dr Oetker Unicorn Sprinkles and Dinosaur Sprinkles have been unveiled by the brand as one of three products that are targeted towards younger bakers to help make the decorating process simpler for them to perform. The product includes nine edible wafers in total that are all shaped to look like cartoon dinosaurs, which will instantly increase the aesthetic appeal of cakes or other baked goods. The other products being introduced as part of the kids baking line includes the Dr Oetker Unicorn Sprinkles and Dinosaur Sprinkles that allow for a customized touch.
Senior Brand Manager for Baking at Dr Oetker UK Emma Haworth spoke on the new Dr Oetker Unicorn Sprinkles and Dinosaur Sprinkles saying, "Themed and novelty baking is bigger than ever, and we know kids want to create bakes around their favourite characters such as Unicorns or Dinosaurs. The products will stand out on shelves and bring excitement to the home baking sector.”
Key Themes Behind This Trend
- Themed and Novelty Baking
- Disruptive innovation opportunity: Introduce more themed and novelty baking products to cater to the growing demand.
- Customized Sprinkles
- Disruptive innovation opportunity: Develop a wide range of customized sprinkles to allow for personalized baking creations.
- Simplified Decorating Process
- Disruptive innovation opportunity: Create products that make the decorating process easier and more accessible for young bakers.
Where This Applies
- Food Manufacturing
- Disruptive innovation opportunity: Explore innovative techniques and ingredients to revolutionize the food manufacturing process for baking products.
- Retail
- Disruptive innovation opportunity: Develop new marketing strategies to promote themed and novelty baking products in retail stores.
- Children's Entertainment
- Disruptive innovation opportunity: Collaborate with children's entertainment brands to create baking products inspired by popular characters and franchises.
