The Chinatown Market Logo is Replaced by Variously Inspired Designs
References: thechinatownmarket & highsnobiety
The Chinatown Market logo has always been known to be a yellow smiley face, encircled by the brand's name. However, in its latest collection, the contemporary streetwear brand takes a different approach and playfully remixes the logos of other entities — from sitcoms to auto manufacturers, superimposing its own aesthetics.
The clothing ranges in price from $40 to $80 USD. The streetwear label retains the major features of the branding assets and tweaks them, creating a new Chinatown Market logo on the basis of others. One can see remixed versions of the BMW, Mercedes-Benz, UPS, IKEA, Seinfeld, and many more logos.
This collection includes silhouettes of t-shirts, long-sleeve shirts, as well as hoodies. Consumers can opt-in for a singular Chinatown Market logo remix design, or they can choose the Logomania long-sleeve which features an abundance of them.
The clothing ranges in price from $40 to $80 USD. The streetwear label retains the major features of the branding assets and tweaks them, creating a new Chinatown Market logo on the basis of others. One can see remixed versions of the BMW, Mercedes-Benz, UPS, IKEA, Seinfeld, and many more logos.
This collection includes silhouettes of t-shirts, long-sleeve shirts, as well as hoodies. Consumers can opt-in for a singular Chinatown Market logo remix design, or they can choose the Logomania long-sleeve which features an abundance of them.
Trend Themes
1. Logo Remix Designs - Opportunity for brands to creatively remix and reimagine their logos as a form of self-expression in their products.
2. Personalized Streetwear - Growing demand for customizable streetwear that reflects individuality and unique style.
3. Brand Collaboration - Rise of collaborations between streetwear brands and other entities to create unique and eye-catching designs.
Industry Implications
1. Fashion & Apparel - Fashion brands can incorporate logo remixes to attract younger, fashion-forward consumers.
2. Graphic Design & Advertising - Opportunity for graphic designers and advertising agencies to explore logo remixes as a creative marketing strategy.
3. Streetwear - Streetwear industry can leverage logo remixes to stay relevant and create buzz among streetwear enthusiasts.
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