These New Low-Sugar Tonics from TwelveSouth are Flavorful
Michael Hemsworth — July 26, 2019 — Lifestyle
References: twelvebelow & conveniencestore
A new line of low-sugar tonics have been unveiled by UK-based brand TwelveSouth in response to the rising number of consumers seeking out a healthier alternative to traditional offerings presently on the market.
The tonic waters contain just 2.5 grams of sugar per 100ml and have just 12 calories per serving to make them ideal for consumers seeking to mix up a cocktail without the associated calories or sweetness. The line includes such flavors as Apple & Garden Mint, Classic Premium, Rhubarb & Ginger and Pear & Cardamom, which are all made without artificial preservatives and sweeteners.
Co-Founder of TwelveSouth Melanie McNelly spoke on the new low-sugar tonics saying, "The idea for the company started when we began to really look into light and slimline tonics, and we were shocked to find they still had a high sugar content with artificial sweeteners and the taste overpowered spirits. Our tonics have been developed to not only complement a whole host of spirits, but to taste great as a standalone drink without the high sugar content. We understand that the modern drinker is looking to enjoy a delicious drink but is more health-conscious than ever. TwelveBelow genuinely delivers on that need.”
The tonic waters contain just 2.5 grams of sugar per 100ml and have just 12 calories per serving to make them ideal for consumers seeking to mix up a cocktail without the associated calories or sweetness. The line includes such flavors as Apple & Garden Mint, Classic Premium, Rhubarb & Ginger and Pear & Cardamom, which are all made without artificial preservatives and sweeteners.
Co-Founder of TwelveSouth Melanie McNelly spoke on the new low-sugar tonics saying, "The idea for the company started when we began to really look into light and slimline tonics, and we were shocked to find they still had a high sugar content with artificial sweeteners and the taste overpowered spirits. Our tonics have been developed to not only complement a whole host of spirits, but to taste great as a standalone drink without the high sugar content. We understand that the modern drinker is looking to enjoy a delicious drink but is more health-conscious than ever. TwelveBelow genuinely delivers on that need.”
Trend Themes
1. Low-sugar Cocktail Mixers - The rising demand for healthier cocktail options presents opportunities for companies to cater to the health-conscious consumer market.
2. Natural Flavored Tonics - The use of natural ingredients in flavored tonic production provides innovation opportunities for businesses looking to meet the growing demand for natural, healthier options.
3. Calorie-reduced Beverages - The development of calorie-reduced beverages like TwelveSouth's low-calorie tonics can meet the needs of consumers who are watchful of their calorie intake and looking for healthier drink options.
Industry Implications
1. Beverage - The beverage industry can explore producing healthier alternatives to traditional offerings in response to the growing consumer demand for healthier drink options.
2. Health Food - The health food industry can look into partnering with or investing in beverage companies that are developing healthier drink options like low-sugar tonics for the health-conscious market.
3. Hospitality - The hospitality industry can incorporate low-sugar or calorie-reduced cocktail options like TwelveSouth's tonics to attract more health-conscious patrons who are looking for healthier drink options.
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