The August 2019 marketing concepts take branding and customer interaction to new heights, taking place through creative platforms. There are many publicity concepts exercised by all kinds of industries, bridging closer communication between brands and its targeted consumers.
Luxury fashion house Louis Vuitton opened up an exhibit that captured its 160 years growing in the industry. The exhibit is located in Beverly Hills and functions similarly to a pop-up museum activation, featuring nine themed rooms that welcomed visitors. Guests were able to explore the space and interact with the photo-worthy interior design that honored the house's rich heritage. Another great marketing example this month was created by GlacierBox -- its eCommerce packaging is developed to hold refrigerated and frozen foods. These chilled boxes are temperature-controlled and biodegradable.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
