Sport Chek recently announced the launch of 'Move Makers' -- an interactive demonstration that encourages and empowers individuals to be active. The unique movement sessions are part of the fitness campaign, embodied by the slogan '#WhatMovesMe.'
Sport Chek partnered with multiple businesses including Biosteel, Civello, happy hippo, and others to provide a memorable experience. The event includes a braid bar, a smoothie bar, and bath soaks. Attendees also have the opportunity to have a 'Recess' workout session lead by Tyson Bankert with activities focused on childhood games, Yoga and breathing training lead by Sadaf Jamal, and a boxing boot camp led by wellness coach Louise Green. The event also offers free swag bags for participants with movement-enhancing products.
This interactive marketing technique allows consumers to gain an active experience and promotes catalyzation to accelerate consumers' personal development.
Key Themes Behind This Trend
- Brand-sponsored Fitness Events
- Opportunity for brands to engage with consumers through interactive fitness experiences.
- Fitness Campaigns
- Campaigns that promote and empower individuals to be active.
- Experiential Marketing
- Using immersive events to create memorable experiences and connect with consumers.
Where This Applies
- Sports Retail
- Opportunity for sports retailers to collaborate with wellness businesses and offer unique fitness events.
- Wellness and Fitness
- Opportunity for fitness and wellness companies to partner with brands and provide engaging experiences for consumers.
- Marketing and Advertising
- Opportunity for marketing and advertising agencies to develop experiential campaigns that promote active lifestyles.
