Frozen pizza brand Chicago Town created a unique bridal package and a competition for pizza lovers. The Pizza Bridal Package can be enjoyed by a couple of pizza fanatics this summer, complete with a wedding dress, a six-tier pizza wedding cake, a pizza bouquet, a honeymoon to Chicago and £500 in spending money. The unconventional, food-themed bridal package was created after Chicago Town collected research that suggested: "more than half of Brits would be excited to attend a wedding if they knew pizza was on the menu."
Notably, the design of the pizza-themed wedding dress was loosely inspired by a viral meme of Rihanna's 2018 Met Gala dress.
The competition to win the Pizza Bridal Package is open to couples who are getting married in the UK before December 21st of this year.
Image Credit: <i>Darren Robinson Photography</i>
Key Themes Behind This Trend
- Food-themed Weddings
- There is an opportunity for event and catering companies to create unique experiences for couples who are looking for unconventional wedding themes.
- Branded Bridal Packages
- Consumer goods companies can explore new marketing opportunities by creating out-of-the-box bridal packages that cater to specific consumer interests.
- Social Media-inspired Fashion
- Fashion designers can leverage viral memes and social media trends to create unique and attention-grabbing designs for apparel and accessories.
Where This Applies
- Hospitality and Events
- Companies in the hospitality and events industry can create unique food and beverage experiences for weddings and other events.
- Consumer Goods
- Consumer goods companies can create branded experiences that resonate with their target market, such as this pizza-themed bridal package.
- Fashion
- Fashion designers can leverage social media and pop culture trends to create designs that stand out in a crowded market.
