CBDistillery's Gimmick-Free CBD campaign calls out companies that are making wild claims to sell products within the unregulated CBD industry. According to the brand, "Consumers are being targeted with everything from toothpicks to candles, as CBD is being incorporated in products to grab their attention and drive sales, nullifying the importance of supplementing high-quality CBD."
The aim of the campaign is to highlight real products that consumers can truly rely on for mind-body wellness. The campaign encourages consumers to become educated and savvy at spotting marketing that only uses CBD as the buzzword of the moment, and also urges leading brands to conduct third-party testing to increase trust and transparency.
CBDistillery's campaign has now kicked off with a coveted billboard space in Times Square.