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Thorne Turns a Person's Vital Signs Into Artful Digital Displays

 - Jul 5, 2019
References: thorne & adweek
Health supplements company Thorne launched a biometric-tracking installation as an artful, thought-provoking piece that invites people to dive deeper into their own inner world. The experience offered a unique way for people to experience their own vital signs by standing in front of a large-scale projection. By standing in place, a computer turned data from one's vital signs into an artful digital display that appeared brighter with each breath taken. With other tools to measure one's heart rate and skin glands, the installation also shifted to offer different rhythms and colors.

The launch of this biometric-tracking art installation in New York City coincided with the launch of the company's new website and naturally encouraged consumers to ponder the supplements they could be taking for better health.