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Top 40 Interactive Trends in August

From Clothes-Swapping Pop-Ups to AR Soccer Experiences

— September 2, 2019 — Business
The August 2019 interactive category showcases how companies can utilize technology to bring about a well-curated experience for their consumers. This list pays particular attention to the retail industry.

As brick-and-mortar establishments are battling with the convenience of e-commerce, a lot of companies opt-in for the multi-sensory omnichannel. These instances entail a combination of worlds. Green Room and PUMA, for example, boast an all-digital experience for the City Store in Manchester which features an interactive boot wall, a plethora of in-store games, and more.

The August 2019 interactive list also spotlights a number of pop-ups. From NadaMoo!'s vegan ice cream one to Treatwell and Poptata's snack-sharing beauty one, a temporary activation is a great way to engage consumers and leave an impression.
5.9
Score
Popularity
Activity
Freshness
40
Knick-Knack Exchange Shops
Knick-Knack Exchange Shops
Barclays' Souvenir Swap Shop Lets People Trade Tchotchkes for Cash
<
39
Candy Brand Dance Challenges
Candy Brand Dance Challenges
Dippin' Dots' National Challenge Asks Fans to Show Off Their Moves
<
38
Forested Beer Pop-Ups
Forested Beer Pop-Ups
Busch's One-Day-Only 'Pop Up Schop' is Hidden Within a National Forest
<
37
Branded City-Inspired Playlists
Branded City-Inspired Playlists
The 'Smirnoff Pure Sounds Like’ Campaign Shares 28 Playlists
<
36
Happiness-Themed Yogurt Experiences
Happiness-Themed Yogurt Experiences
Onken Yoghurt Launched 'The Haus of Inner Happiness' Pop-Up
<
35
Small-Scale Apartment Parties
Small-Scale Apartment Parties
Desperados Joined Two Small Spaces with Floor-to-Ceiling LED Screens
<
34
Branded Treasure Hunts
Branded Treasure Hunts
Michael Kors' Wonderlust Collection Includes a 'Fantasy Island' Activation
<
33
Dynamic 3D Typography
Dynamic 3D Typography
OMSE Utilizes Augmented Reality for a Future-Forward Typography Project
<
32
NFC Alcohol Bottle Caps
NFC Alcohol Bottle Caps
Amorim’s Top Series Uses NFC Technology to Fight Counterfeiting
<
31
Dedicated Cheese Puff Pop-Ups
Dedicated Cheese Puff Pop-Ups
KFC Marked Its Cheetos Collab with An 'All Orange Everything' Pop-Up
<
30
Vegan Ice Cream Pop-Ups
Vegan Ice Cream Pop-Ups
NadaMoo! Launched Experiential Vegan Ice Cream Pop-Ups Across the USA
<
29
Pizza Pickup Cubicles
Pizza Pickup Cubicles
Pizza Hut Launched Warming Lockers for Carryout Orders
<
28
AR Soccer Experiences
AR Soccer Experiences
Trivento's Augmented Reality Soccer Game Challenges Fans to Become Players
<
27
Scream-Measuring Ice Cream Machines
Scream-Measuring Ice Cream Machines
Cadbury is Sharing Treats with People Who Scream for Ice Cream
<
26
Sci-Fi AR Marketing
Sci-Fi AR Marketing
Google Used the New York Times to Host a Stranger Things Augmented Reality Ad
<
25
Brand-Sponsored Fitness Events
Brand-Sponsored Fitness Events
Sport Chek's 'Move Makers' is a Day of Free Fitness Classes
<
24
Sci-Fi-Inspired Retro Programs
Sci-Fi-Inspired Retro Programs
Microsoft's Windows 1.11 App Commorates Stranger Things
<
23
Unappreciated Photo Campaigns
Unappreciated Photo Campaigns
Kahlua's 'Zero Likes Given' Highlights Unliked Instagram Photos
<
22
Ice Cream Brand Hotels
Ice Cream Brand Hotels
Halo Top Teamed Up with QT hotel on the First Ice Cream-Themed Hotel Room
<
21
Multi-Sensory Cereal Activations
Multi-Sensory Cereal Activations
Cinnamon Toast Crunch Created an Immersive Cinnaverse Experience
<
20
Robotic Popcorn Machines
Robotic Popcorn Machines
Pop Bot Promoted Fire TV By Serving Snacks Based on Favorite Genres
<
19
Snack-Sharing Beauty Pop-Ups
Snack-Sharing Beauty Pop-Ups
Treatwell and Poptata's Pop-Up Pairs Street Food & Manicures
<
18
Bubble Tea Theme Parks
Bubble Tea Theme Parks
The Tokyo Tapioca Land Pop-Up is an Immersive Bubble Tea Experience
<
17
Home Furnishing Full-Service Restaurants
Home Furnishing Full-Service Restaurants
Crate & Barrel Opens New Restaurant 'The Table at Crate'
<
16
Grinning Potato Chip Packaging
Grinning Potato Chip Packaging
Lay's Snack Bags Share 31 "Everyday Smilers" & an AR Experience
<
15
Biometric-Tracking Installations
Biometric-Tracking Installations
Thorne Turns a Person's Vital Signs Into Artful Digital Displays
<
14
Colorful Climate Change-Inspired Totems
Colorful Climate Change-Inspired Totems
Alicja Biała & Iwo Borkowicz Work with Climate Change Data
<
13
Botanically Scented Posters
Botanically Scented Posters
Hendrick’s Sensory Advertising Shares the Aroma of Roses & Cucumbers
<
12
Immersive Digital Retail Experiences
Immersive Digital Retail Experiences
Green Room and PUMA Launched a New City Store Experience
<
11
Film-Inspired Social Media Filters
Film-Inspired Social Media Filters
Kindai Celebrates a Cult-Favorite Film with an AR Filter
<
10
Stress Relief Skincare Buses
Stress Relief Skincare Buses
St. Ives' #NatureReset Reminds of Nature's Power to Relieve Stress
<
9
Deliberately Unfinished Furniture Projects
Deliberately Unfinished Furniture Projects
People Can Finish Qiang Huang's Furniture with Bikes
<
8
Live Shopping Apps
Live Shopping Apps
HelpJess Connects Consumers to Brick-and-Mortar Retail Staff
<
7
AR Ice Cream Games
AR Ice Cream Games
The Magnum Pleasure Fair on Snapchat Replicates the Magnum Pleasure Store
<
6
Branded Zero Likes Campaigns
Branded Zero Likes Campaigns
Kahlúa's 'Zero Likes Given' Campaign is an Exhibit of Unliked Posts
<
5
Clothes-Swapping Pop-Ups
Clothes-Swapping Pop-Ups
The Comfort Swap Shop Helps Millennials Make Sustainable Fashion Choices
<
4
Affordable Ice Tea-Inspired Sneakers
Affordable Ice Tea-Inspired Sneakers
adidas and AriZona sell their shoe collaboration for $0.99
<
3
Reflection-Based AI Installations
Reflection-Based AI Installations
Ultravioletto Curates a Mirror-Dependent Installation in Spoleto
<
2
In-Store Chocolate 3D Printers
In-Store Chocolate 3D Printers
Cadbury Introduced a High-Tech Activation for World Chocolate Day
<
1
Environmentally Focused Interactive Exhibitions
Environmentally Focused Interactive Exhibitions
Daan Roosegaarde's Exhibit is Set in Dark Rooms
<