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Top 40 Interactive Trends in August

From Clothes-Swapping Pop-Ups to AR Soccer Experiences

— August 18, 2019 — Business
The August 2019 interactive category showcases how companies can utilize technology to bring about a well-curated experience for their consumers. This list pays particular attention to the retail industry.

As brick-and-mortar establishments are battling with the convenience of e-commerce, a lot of companies opt-in for the multi-sensory omnichannel. These instances entail a combination of worlds. Green Room and PUMA, for example, boast an all-digital experience for the City Store in Manchester which features an interactive boot wall, a plethora of in-store games, and more.

The August 2019 interactive list also spotlights a number of pop-ups. From NadaMoo!'s vegan ice cream one to Treatwell and Poptata's snack-sharing beauty one, a temporary activation is a great way to engage consumers and leave an impression.
8.9
Score
Popularity
Activity
Freshness
40
Candy Brand Dance Challenges
Candy Brand Dance Challenges
Dippin' Dots' National Challenge Asks Fans to Show Off Their Moves
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39
Happiness-Themed Yogurt Experiences
Happiness-Themed Yogurt Experiences
Onken Yoghurt Launched 'The Haus of Inner Happiness' Pop-Up
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38
Small-Scale Apartment Parties
Small-Scale Apartment Parties
Desperados Joined Two Small Spaces with Floor-to-Ceiling LED Screens
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37
Forested Beer Pop-Ups
Forested Beer Pop-Ups
Busch's One-Day-Only 'Pop Up Schop' is Hidden Within a National Forest
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36
Dynamic 3D Typography
Dynamic 3D Typography
OMSE Utilizes Augmented Reality for a Future-Forward Typography Project
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35
Branded City-Inspired Playlists
Branded City-Inspired Playlists
The 'Smirnoff Pure Sounds Like’ Campaign Shares 28 Playlists
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34
Branded Treasure Hunts
Branded Treasure Hunts
Michael Kors' Wonderlust Collection Includes a 'Fantasy Island' Activation
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33
Sci-Fi-Inspired Retro Programs
Sci-Fi-Inspired Retro Programs
Microsoft's Windows 1.11 App Commorates Stranger Things
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32
Knick-Knack Exchange Shops
Knick-Knack Exchange Shops
Barclays' Souvenir Swap Shop Lets People Trade Tchotchkes for Cash
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31
NFC Alcohol Bottle Caps
NFC Alcohol Bottle Caps
Amorim’s Top Series Uses NFC Technology to Fight Counterfeiting
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30
Sci-Fi AR Marketing
Sci-Fi AR Marketing
Google Used the New York Times to Host a Stranger Things Augmented Reality Ad
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29
Scream-Measuring Ice Cream Machines
Scream-Measuring Ice Cream Machines
Cadbury is Sharing Treats with People Who Scream for Ice Cream
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28
Vegan Ice Cream Pop-Ups
Vegan Ice Cream Pop-Ups
NadaMoo! Launched Experiential Vegan Ice Cream Pop-Ups Across the USA
<
27
Pizza Pickup Cubicles
Pizza Pickup Cubicles
Pizza Hut Launched Warming Lockers for Carryout Orders
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26
Dedicated Cheese Puff Pop-Ups
Dedicated Cheese Puff Pop-Ups
KFC Marked Its Cheetos Collab with An 'All Orange Everything' Pop-Up
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25
Ice Cream Brand Hotels
Ice Cream Brand Hotels
Halo Top Teamed Up with QT hotel on the First Ice Cream-Themed Hotel Room
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24
Unappreciated Photo Campaigns
Unappreciated Photo Campaigns
Kahlua's 'Zero Likes Given' Highlights Unliked Instagram Photos
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23
AR Soccer Experiences
AR Soccer Experiences
Trivento's Augmented Reality Soccer Game Challenges Fans to Become Players
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22
Grinning Potato Chip Packaging
Grinning Potato Chip Packaging
Lay's Snack Bags Share 31 "Everyday Smilers" & an AR Experience
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21
Brand-Sponsored Fitness Events
Brand-Sponsored Fitness Events
Sport Chek's 'Move Makers' is a Day of Free Fitness Classes
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20
Multi-Sensory Cereal Activations
Multi-Sensory Cereal Activations
Cinnamon Toast Crunch Created an Immersive Cinnaverse Experience
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19
Bubble Tea Theme Parks
Bubble Tea Theme Parks
The Tokyo Tapioca Land Pop-Up is an Immersive Bubble Tea Experience
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18
Biometric-Tracking Installations
Biometric-Tracking Installations
Thorne Turns a Person's Vital Signs Into Artful Digital Displays
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17
Live Shopping Apps
Live Shopping Apps
HelpJess Connects Consumers to Brick-and-Mortar Retail Staff
<
16
Robotic Popcorn Machines
Robotic Popcorn Machines
Pop Bot Promoted Fire TV By Serving Snacks Based on Favorite Genres
<
15
Colorful Climate Change-Inspired Totems
Colorful Climate Change-Inspired Totems
Alicja Biała & Iwo Borkowicz Work with Climate Change Data
<
14
AR Ice Cream Games
AR Ice Cream Games
The Magnum Pleasure Fair on Snapchat Replicates the Magnum Pleasure Store
<
13
Snack-Sharing Beauty Pop-Ups
Snack-Sharing Beauty Pop-Ups
Treatwell and Poptata's Pop-Up Pairs Street Food & Manicures
<
12
Film-Inspired Social Media Filters
Film-Inspired Social Media Filters
Kindai Celebrates a Cult-Favorite Film with an AR Filter
<
11
Immersive Digital Retail Experiences
Immersive Digital Retail Experiences
Green Room and PUMA Launched a New City Store Experience
<
10
Stress Relief Skincare Buses
Stress Relief Skincare Buses
St. Ives' #NatureReset Reminds of Nature's Power to Relieve Stress
<
9
Botanically Scented Posters
Botanically Scented Posters
Hendrick’s Sensory Advertising Shares the Aroma of Roses & Cucumbers
<
8
Deliberately Unfinished Furniture Projects
Deliberately Unfinished Furniture Projects
People Can Finish Qiang Huang's Furniture with Bikes
<
7
Home Furnishing Full-Service Restaurants
Home Furnishing Full-Service Restaurants
Crate & Barrel Opens New Restaurant 'The Table at Crate'
<
6
Reflection-Based AI Installations
Reflection-Based AI Installations
Ultravioletto Curates a Mirror-Dependent Installation in Spoleto
<
5
Affordable Ice Tea-Inspired Sneakers
Affordable Ice Tea-Inspired Sneakers
adidas and AriZona sell their shoe collaboration for $0.99
<
4
Branded Zero Likes Campaigns
Branded Zero Likes Campaigns
Kahlúa's 'Zero Likes Given' Campaign is an Exhibit of Unliked Posts
<
3
Clothes-Swapping Pop-Ups
Clothes-Swapping Pop-Ups
The Comfort Swap Shop Helps Millennials Make Sustainable Fashion Choices
<
2
In-Store Chocolate 3D Printers
In-Store Chocolate 3D Printers
Cadbury Introduced a High-Tech Activation for World Chocolate Day
<
1
Environmentally Focused Interactive Exhibitions
Environmentally Focused Interactive Exhibitions
Daan Roosegaarde's Exhibit is Set in Dark Rooms
<