For years, ice cream lovers have been flocking to the Magnum Pleasure Store to enjoy sweet treats—and now, being entertained by the brand is as simple as logging into Snapchat and playing the Magnum Pleasure Fair game. The all-new social media experience offers a digital way to experience the Magnum pop-up store.
The augmented reality game challenges players to capture as many limited-edition LookBook Magnums as they possibly can before time runs out and chocolate bubbles fill the screen of their mobile device. Those who want to experience the playful activities of the Magnum Pleasure Fair will be able to access the game on Snapchat by scanning a unique Snapcode.
As well as supporting the Magnum Pleasure Store pop-up in its seventh year, this game also brings the brand's Never Stop Playing campaign to life.