World Chocolate Day falls on July 7th and to celebrate, beloved confectionary company Cadbury launched a special interactive campaign — one that features customization and an innovative milk chocolate 3D printer. The activation is hosted in the Myer Chadstone department store in Melbourne and the high-tech machine will be available to consumers throughout the month of July.
Shoppers have the opportunity to personalize their own chocolate charms. A set of two is priced at $ 8 AUD, while a set of four is $15 AUD. The milk chocolate 3D printer has the ability to generate beautifully intricate and custom designs, including "letters, shapes and iconic Australian symbols like kangaroos and thongs." This personalization-forward opportunity is not only a delightful experience but also makes for a wonderful and thoughtful gift.
Photo Credits: Mondelēz International
Key Themes Behind This Trend
- Personalized Chocolate Charms
- The ability to create customized chocolate charms with intricate designs and symbols presents an opportunity for disruptive innovation in personalized gifting.
- Milk Chocolate 3D Printing
- The introduction of a high-tech milk chocolate 3D printer opens up possibilities for disruptive innovation in the food manufacturing industry.
- Interactive In-store Activations
- The use of interactive in-store activations, such as the 3D printer, provides an opportunity for disruptive innovation in enhancing customer experiences and driving foot traffic.
Where This Applies
- Confectionary
- The customizable chocolate charms created by a 3D printer offer a disruptive innovation opportunity in the confectionary industry, allowing for unique and personalized products.
- Food Manufacturing
- The implementation of milk chocolate 3D printing technology can revolutionize the food manufacturing industry, enabling the creation of custom chocolate designs and shapes.
- Retail
- Interactive in-store activations like the 3D printer have the potential to disrupt the retail industry by attracting customers with personalized experiences and unique offerings.
