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In-Store Chocolate 3D Printers

Cadbury Introduced a High-Tech Activation for World Chocolate Day

— July 10, 2019 — Marketing
World Chocolate Day falls on July 7th and to celebrate, beloved confectionary company Cadbury launched a special interactive campaign — one that features customization and an innovative milk chocolate 3D printer. The activation is hosted in the Myer Chadstone department store in Melbourne and the high-tech machine will be available to consumers throughout the month of July.

Shoppers have the opportunity to personalize their own chocolate charms. A set of two is priced at $ 8 AUD, while a set of four is $15 AUD. The milk chocolate 3D printer has the ability to generate beautifully intricate and custom designs, including "letters, shapes and iconic Australian symbols like kangaroos and thongs." This personalization-forward opportunity is not only a delightful experience but also makes for a wonderful and thoughtful gift.

Photo Credits: Mondelēz International
Trend Themes
1. Personalized Chocolate Charms - The ability to create customized chocolate charms with intricate designs and symbols presents an opportunity for disruptive innovation in personalized gifting.
2. Milk Chocolate 3D Printing - The introduction of a high-tech milk chocolate 3D printer opens up possibilities for disruptive innovation in the food manufacturing industry.
3. Interactive In-store Activations - The use of interactive in-store activations, such as the 3D printer, provides an opportunity for disruptive innovation in enhancing customer experiences and driving foot traffic.
Industry Implications
1. Confectionary - The customizable chocolate charms created by a 3D printer offer a disruptive innovation opportunity in the confectionary industry, allowing for unique and personalized products.
2. Food Manufacturing - The implementation of milk chocolate 3D printing technology can revolutionize the food manufacturing industry, enabling the creation of custom chocolate designs and shapes.
3. Retail - Interactive in-store activations like the 3D printer have the potential to disrupt the retail industry by attracting customers with personalized experiences and unique offerings.
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