As part of a newly announced national dance challenge, Dippin' Dots is challenging fans to learn the 'I Want My Dippin' Dots' dance and share their moves on social media. The summer contest runs for the entirety of the month of July, giving fans plenty of times to brush up their skills and dream of the grand prize of $1,000 cash plus a free supply of Dippin' Dots for a year. One runner-up will be treated to free ice cream for a year, plus a free Dippin' Dots shipment.
To participate, the brand is inviting people to use the #dippindots and #iwantmydippindots hashtags on Instagram, Facebook and YouTube to show themselves dancing to I Want My Dippin' Dots. The video submissions will be judged on a number of factors, including their creativity, choreography, production quality and brand integration.