adidas and AriZona boast two new pairs of sneakers for a limited time at an unbelievable price. For just $0.99, individuals can purchase shoes during an exclusive two-day pop-up in New York City.
The silhouettes take on the aesthetic of the Yung 1 and the Continental. Dubbed 'The Great Buy' pack, the designs are adorned with AriZona's branding sensibilities — from a seafoam green model, adorned with cherry tree blossoms, to a sportier one that boasts the ice tea company's palette.
This is not the first time AriZona has extended its brand into the world of streetwear. However, adidas and AriZona embark on a publicity stunt that is bound to give them ample exposure and position them favorably in consumer consciousness.