Green Room and Puma have partnered to launch an all-digital experiential element for its newest City Store in Manchester. The launch arrived just in time for PUMA's new partnership with Manchester City and was inspired by the city's vibrant and diverse culture.
The event includes four areas: "windows and external facade graphics, a giant landing zone on the ground floor, an interactive boot wall and the stairwell and lift zone." The store has been transformed with large vinyl wraps that attract individuals at key transportation links as they approach the stadium.
The experiential event will focus on new touch screen games that fans can play in-store, including 'Home kit,' 'Away Kit,' 'Customization,' and 'Predict the Game.' This dynamic store experience will sure to garner consumer loyalty and tribalism.
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