OMSE is a London-based design agency who is taking the phenomenon of 3D typography to the next level. The firm does so with the help of augmented reality, utilizing the software to give movement to otherwise static fonts. This project is commissioned by Printworks London who sought out to call public attention to its autumn-winter edition of events.
OMSE's moving 3D typography embraces an appropriate thematic that ties to its client's ethos. The AR-powered moving images are designed to evoke the motifs of the printing press and effortlessly tie into Printworks London's visual language.
Users can interact and enjoy the 3D typography via the Printworks AR app. The application establishes a number of points of interaction, signaling that such software has immense connotations for the user experience of a brand.
What's Driving This Trend
- 3D Typography
- Utilizing augmented reality to bring movement to static fonts presents disruptive innovation opportunities in digital advertising and graphic design.
- Augmented Reality
- The integration of augmented reality in typography opens up disruptive innovation opportunities in interactive marketing and experiential advertising.
- User Experience
- Enhancing the user experience through interactive 3D typography creates disruptive innovation opportunities in the app development and branding industries.
Who This Affects Most
- Digital Advertising
- Incorporating 3D typography with augmented reality can disrupt the digital advertising industry by providing new interactive and engaging ad formats.
- Graphic Design
- Augmented reality-powered 3D typography presents disruptive innovation opportunities in the field of graphic design, allowing for dynamic and visually stunning designs.
- App Development
- Integrating interactive 3D typography in apps can disrupt the app development industry by delivering an enhanced user experience and engaging content.
