In London, Treatwell and Poptata are coming together to offer a solution for a #QuickChipFix with a pop-up that offers both street food and manicures. For one day only, people in London will be able to enjoy free chips and complimentary express manicures, plus the chance to win a year's worth of gel manicures.
The unconventional, snack-sharing beauty pop-up offers a pun-filled way to remind consumers that Treatwell's app is the best way to fix chipped nails on the go. To encourage app use, Treatwell is making it easy for people to book an express manicure treatment in advance via its mobile application.
As well as taking inspiration from a variety of edible products for their cosmetics, beauty brands are engaging consumers with cafes, restaurants and other experiences that are centered around eating.