This contemporary restaurant in Barcelona is bound to capture the attention of consumers through an aesthetic that is pleasant, clean-cut and fresh. For the brand identity of Mordis&Co, Roser Padrés worked alongside Pelusa Studio and Eva Blanes. The goal was to create accessible, bold and straightforward visuals that seamlessly tie themselves into the existing interior ambiance of the dining establishment.
Focusing on a palette that welcomes green, yellow, brown, and mustard, the creatives were able to develop a chic identity for the contemporary restaurant in Barcelona. A focus was put on fresh ingredients as the coasters, the menus and other promotional materials call attention to the premium quality of the food, facilitating a mental connection between visual appeal and served cuisine.
What's Driving This Trend
- Ingredient-centric Restaurant Identities
- Opportunity to create restaurant brand identities that emphasize fresh ingredients and visual appeal.
Who This Affects Most
- Hospitality Industry
- Opportunity for restaurants to differentiate themselves by focusing on ingredient-centric branding.
- Graphic Design Industry
- Opportunity to work with restaurants to create bold and straightforward visual identities that highlight the quality of their ingredients.
- Food and Beverage Industry
- Opportunity to leverage ingredient-centric branding to promote the premium quality of food served and attract customers.
