The Chobani nut butter yogurts have been unveiled by the brand as a new product for the US market that maintains a delicious ingredient profile that's also naturally high in protein. Made with a base of Greek yogurt, the product is paired with either almond butter, cashew butter or hazelnut butter along with vanilla, chocolate or honey in the mix for a touch of sweetness. Each serving contains 12 grams of protein and is completely free of artificial ingredients, preservatives, gluten and more.
The Chobani nut butter yogurts were detailed by Chief Marketing and Commercial Officer at Chobani Peter McGuinness who said, "Our fans love adding nut butters to their Chobani Greek yogurt and at our Chobani Café, the combination has consistently been among the best sellers for many years. This inspired us to create a new platform, perfectly pairing Greek yogurt with nut butters like almond and hazelnut, to create a food that’s high in protein, has less sugar than other yogurts, and just the right amount of healthy fats to power consumers throughout the day.”
Key Themes Behind This Trend
- Nut Butter-infused Yogurts
- Opportunity for creating new yogurt products by infusing them with nut butter for added protein and flavor.
- High Protein Greek Yogurts
- Opportunity to develop Greek yogurt products with higher protein content to cater to health-conscious consumers.
- All-natural Yogurt Alternatives
- Opportunity to introduce yogurt alternatives that are free of artificial ingredients, preservatives, and gluten.
Where This Applies
- Dairy and Dairy Alternatives
- Disruptive innovation opportunity for dairy companies to create yogurt products infused with nut butter and high in protein.
- Snack and Health Food
- Opportunity for snack and health food companies to develop all-natural yogurt alternatives that cater to health-conscious consumers.
- Food Retail and Distribution
- Opportunity for food retail and distribution companies to stock and promote the new trend of nut butter-infused yogurt products.
