At a first glance, TOP's bronzer product packaging seems to be only a uniform color but it includes two stickers that can be peeled away to reveal the outline of a bikini, playfully revealing the tube's own tan lines—making it look as if the packaging itself has spent some time under the sun.
As a brand inspired by tanned skin, TOP created interactive, cocoa-colored packaging that invites consumers to "discover the difference between the tan and what is not." By highlighting the areas that are typically exposed or protected from the sun, the bronzer product creatively references tan lines and helps to remind consumers how easy it is to get the sun-kissed glow that they so desire.
Key Themes Behind This Trend
- Interactive Packaging
- The use of interactive packaging that engages consumers through peel-away stickers creates a unique and memorable user experience.
- Creative Product Presentation
- Innovative product presentation that incorporates visual illusions, like revealing tan lines, can capture consumers' attention and leave a lasting impression.
- Emphasizing Brand Identity
- Brands can reinforce their identity and values by incorporating design elements, such as tanned skin references, into their product packaging.
Where This Applies
- Cosmetics
- The cosmetics industry can leverage interactive packaging to differentiate their products and enhance brand experiences.
- Packaging Design
- Companies in the packaging design industry have an opportunity to create engaging and visually appealing packaging solutions, like peelable stickers.
- Marketing and Advertising
- Marketing and advertising professionals can explore creative ways to highlight brand values and create memorable product presentations through visual illusions.
