Right on time for summer wedding season, wedding company Zola is announcing a partnership with Diageo to make it easy for couples and guests to access custom bottle engravings and cocktail kits for special celebrations. In partnership with cocktail kit delivery service Cocktail Courier, Zola and Diageo are now offering two curated cocktail kits for preparing either a Tequila Don Julio Blanco cocktail called 'The Zola Paloma' or a Ketel One Botanical cocktail, which is specifically centered on helping brides ask women they love to be a bridesmaid.
Diageo's Tequila Don Julio 1942, Johnnie Walker Blue Label and Bulleit 10 Year Old are now available as wedding registry gifts and can be customized with a meaningful personal engraving via Reserve Bar.
The pair is also introducing the DIAGEO Experience Vehicle Reservation Service, which includes options like The Blade and Bow Horse Trailer and The Bulleit Bourbon Woody.
What's Driving This Trend
- Custom Bottle Engravings
- Opportunity for companies to offer personalized engraving services for various products beyond weddings.
- Cocktail Kit Delivery
- Potential for delivery services to expand beyond cocktails and offer curated kits for various occasions.
- Experiential Wedding Gifts
- Creating unique and personalized experiences for wedding guests through gift registries.
Who This Affects Most
- Wedding Services
- Innovation opportunities for wedding planners and service providers to integrate personalized products and experiences.
- Beverage Alcohol
- Potential for alcohol brands to collaborate with wedding companies and offer customized products and experiences.
- E-commerce Delivery
- Opportunity for delivery platforms to partner with companies to offer curated kits for various occasions beyond cocktails.
