To support its artfully packaged ice cream products, Häagen-Dazs has been creating fun campaigns over the past few years in collaboration with fashion and textile designers—and Häagen-Dazs Designed by Kilian Kerner takes this concept to new heights. To kick off the launch of its newest packaging designs in Germany, Häagen-Dazs is working with German fashion designer Kilian Kerner and a group of 30 students from Berlin-based fashion school Lette Verein.
The students will be looking to Germany’s top six Häagen-Dazs flavors (including favorites like Macadamia Nut Brittle, Salted Caramel and Cookies & Cream) to create a variety of ice cream-inspired outfits that will be revealed on a catwalk show hosted by Kerner.
The flavor- and fashion-forward campaign helmed by Häagen-Dazs will be supported by an entire campaign that includes social media and out-of-home billboard content.
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