To support its artfully packaged ice cream products, Häagen-Dazs has been creating fun campaigns over the past few years in collaboration with fashion and textile designers—and Häagen-Dazs Designed by Kilian Kerner takes this concept to new heights. To kick off the launch of its newest packaging designs in Germany, Häagen-Dazs is working with German fashion designer Kilian Kerner and a group of 30 students from Berlin-based fashion school Lette Verein.
The students will be looking to Germany’s top six Häagen-Dazs flavors (including favorites like Macadamia Nut Brittle, Salted Caramel and Cookies & Cream) to create a variety of ice cream-inspired outfits that will be revealed on a catwalk show hosted by Kerner.
The flavor- and fashion-forward campaign helmed by Häagen-Dazs will be supported by an entire campaign that includes social media and out-of-home billboard content.
Why This Trend Is Growing
- Frozen Dessert-inspired Fashion
- Opportunity for fashion brands to collaborate with food and beverage companies to create unique and eye-catching designs.
- Collaborative Campaigns
- Chance for brands to partner with artists and designers to create innovative and engaging marketing campaigns.
- Social Media and Out-of-home Marketing
- Potential for brands to leverage social media and out-of-home billboards to reach a wider audience and generate buzz.
Industries Being Reshaped
- Fashion
- Fashion brands can explore partnerships with food and beverage companies to create unique and attention-grabbing clothing collections.
- Food and Beverage
- Food and beverage companies can collaborate with fashion designers to incorporate their products into creative and playful designs.
- Marketing and Advertising
- Opportunity for marketing and advertising agencies to develop innovative campaigns that fuse fashion and food concepts and leverage social media and out-of-home platforms.
