Dairy Queen Canada is embracing winter in the most delicious way -- by turning snowbanks into giant 'DQ Blizzards.' As part of a fun and interactive out-of-home campaign created by Publicis Toronto, select locations across Canada now feature 7-foot-tall DQ red spoons and oversized Smarties mix-ins, making it look like winter itself has been whipped into the ultimate frozen treat.
The installations are popping up in Ottawa, Winnipeg, Collingwood, Whistler, and Calgary, with influencers and The Weather Network helping spread the word on where the next 'Blizzard' will land. Lucky passersby who find the DQ Blizzard Banks can scan a QR code on the oversized spoons for a chance to win free DQ Blizzards for a year.
Image Credit: AdAge
Why This Trend Is Growing
- Interactive Outdoor Campaigns
- Captivating consumers through experiential marketing, businesses are utilizing interactive installations to create memorable brand experiences within outdoor environments.
- QR Code Engagement
- Brands are increasingly adopting QR codes in physical campaigns to bridge the gap between offline installations and digital engagement.
- Influencer-led Marketing
- Leveraging influencers is gaining traction as an effective strategy to amplify brand messages and reach wider audiences during unique promotional events.
Industries Being Reshaped
- Food and Beverage
- The industry is innovating by combining whimsical concepts with product marketing to generate buzz and drive consumer traffic.
- Advertising and Marketing
- Increased demand for creative, experiential campaigns allows agencies to develop unique activations that promote interaction and shareability.
- Retail and Consumer Goods
- Retailers are exploring unconventional promotional tactics that blur the lines between direct sales and entertaining consumer engagements.
