Irma's Restaurant 1:1 is Only a Restaurant for One
Laura McQuarrie — July 5, 2019 — Marketing
To kick off the launch of its new single-person meals, Danish grocery chain Irma created 'Restaurant 1:1,' a restaurant for one. The "world's smallest restaurant" is only set up to seat a single diner at a time and was created to break the stigmas that exist around solo dining in public.
Due to its unique qualities, the Restaurant 1:1 pop-up only required one chef and one waiter to cater to a single patron at a time. Although alone for the intimate dining experience, visitors had the chance to converse with the limited staff on-site while enjoying their solo meal with wine and beer.
Hungry for the unique experience, people were quick to make a reservation at the Restaurant 1:1 restaurant pop-up, with all the available spots for dining filled in just 48 hours.
Due to its unique qualities, the Restaurant 1:1 pop-up only required one chef and one waiter to cater to a single patron at a time. Although alone for the intimate dining experience, visitors had the chance to converse with the limited staff on-site while enjoying their solo meal with wine and beer.
Hungry for the unique experience, people were quick to make a reservation at the Restaurant 1:1 restaurant pop-up, with all the available spots for dining filled in just 48 hours.
Trend Themes
1. Single-person Dining - Opportunity for restaurants to create intimate and exclusive dining experiences for solo patrons.
2. Pop-up Restaurants - Chance for chefs to showcase their culinary skills in temporary, limited-time dining establishments.
3. Solo Dining Experiences - Potential for businesses to cater to the growing number of solo diners seeking unique dining experiences.
Industry Implications
1. Hospitality - Hotels and restaurants can offer single-person dining options to cater to solo travelers and local customers.
2. Food and Beverage - Companies can experiment with single-person meal options to provide convenience and cater to busy individuals.
3. Event Planning - Opportunity to create memorable dining experiences for special occasions or themed events with single-person restaurants.
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