Swedish Craft Restaurant Designs

Erik Bratsberg Designs the Persona Restaurant in Stockholm

Erik Bratsberg designs the interior of the Persona restaurant in a way that complements the menu and cuisine. It nods to the chef's ambition, resulting in a chic ambiance. The Persona restaurant is located in the Stockholm neighborhood of Östermalm. The team takes on a multi-course approach to design, forming an enchanting dining experience that has been curated by founder chef Louis Cespedes and sommelier Jonatan Nyström.

Nyström notes, “Entering this beautiful space and then being led to the very homey lounge area is for a lot of guests surprising and very appreciated. Elements of surprise are hidden throughout the dining experience – for example the specially made tables that hide a drawer for cutlery and utensils.”

Image Credit: Persona

Personalized Dining Experiences
Designing restaurants that offer unique and personalized dining experiences tailored to the chef's ambition and cuisine.
Multi-sensory Design Approach
Incorporating elements of surprise and hidden features in restaurant design to enhance the overall ambiance and dining experience.
Homey Lounge Concepts
Creating inviting and homey lounge areas within restaurants to surprise and delight guests with unexpected comfort.

Who This Affects Most

Hospitality
The hospitality industry can leverage personalized dining experiences and multi-sensory design approaches to elevate customer satisfaction and loyalty.
Interior Design
Interior design professionals can explore the integration of homey lounge concepts in commercial spaces to create unique and memorable dining environments.
Culinary Arts
Chefs and restaurateurs can innovate by collaborating with designers to create immersive dining experiences that surprise and engage diners at every touchpoint.
SCORE
1.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 20%
Activity 7%
Freshness 26%

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