The Arnie's Spiked Iced Tea and Arnie's Spiked Lemonade have been unveiled as a new product from MillerCoors that builds on the popularity of alternative libations as consumers shift away from traditional wine and beer.
Featuring 5% ABV, the canned libation is made from a base of real tea or squeezed juice, which helps each one to have a refreshingly crisp flavor profile. This makes them ideal for summertime consumption and highlights an easy drinking flavor that's perfect for casually drinking as a replacement to wine, beer, spirits or cocktails.
The Arnie's Spiked Iced Tea and Arnie's Spiked Lemonade drinks are targeted towards 25 to 34 year old Millennial consumers who are seeking out alcohol products with a different flavor profile. The drinks are being created thanks to a partnership between MillerCoors and Hornell Brewing.