A plethora of witty ads have been launched to promote products, while also serving as a commentary on the recent election results in the United Kingdom. As Boris Johnson is asserted as Prime Minister of the country, many companies attempt to ride the wave of the breaking news. Weetabix is one of them.
The brand, which makes health-focused whole wheat breakfast cereals available to consumers, ran a witty ad in the newspaper. While the aesthetic of the marketing campaign is somewhat minimalist, its message is quite tongue-in-cheek. Weetabix's boasts an image of 10 Downing Street — which is Boris Johnson's soon-to-be address, and the words 'He's going to need his. Have you had yours?' playfully stand out.
What's Driving This Trend
- Witty Product Ads
- Companies using humor in their advertising campaigns to comment on current events.
- Riding the News Wave
- Brands capitalizing on breaking news to promote their products or services.
- Politically Charged Marketing
- Marketing campaigns that have a political stance while promoting a product or service.
Who This Affects Most
- Food and Beverage
- Opportunity for food and beverage companies to use witty ads to connect with customers and make a political statement.
- Advertising and Marketing
- Marketing agencies can help brands come up with humorous and politically charged ads that generate buzz.
- Print Media
- Newspapers and magazines providing a platform for brands to showcase their witty and politically themed ads.
