Potato crisps brand Tyrrells recently launched its 'Splendid' commercial. This is the company's very first time advertising on TV. The chip company partnered with creative directors at St Lukes's agency to bring us a nostalgic black-and-white commercial.
The funny ad features breaking news being shared with the public. The news broadcaster shares that the chips are made with 30% less fat than previous bags. Things quickly get chaotic as the town is in a frenzy to buy up the flavorful bags of chips. The only colorful images seen in the ad are the crisp lentil chips, as the brand implies their product is far ahead of its time.
"Our new campaign continues to focus on the amazing and authentic taste of Tyrrells crisps and why they are the perfect snack for a premium sharing experience with friends and family," said Dan Winslet, global marketing controller at Tyrrells.
Image Credit: Tyrrell
Key Themes Behind This Trend
- Breaking News-styled Ads
- Brands can create ads using a breaking news format to capture the audience's attention and generate interest in their product.
- Nostalgic Advertising
- Companies can use a nostalgic black-and-white commercial to evoke emotions and build a connection with customers, especially if they are introducing a new product.
- Premium Sharing Experience
- Focusing on offering a premium sharing experience with friends and family can be a unique selling point for snack and food companies.
Where This Applies
- Food and Snack Industry
- Food and snack companies can use breaking news-styled ads to create buzz around their products and increase brand awareness.
- Marketing and Advertising Industry
- Marketing and advertising agencies can offer their clients the option of creating a nostalgic black-and-white commercial to stand out in a crowded market.
- Entertainment Industry
- The entertainment industry can use the breaking news format to promote upcoming releases and events and make them more memorable and exciting for the audience.
