Tyrrells Lentil Crisps Have a Non-HFSS Recipe
Michael Hemsworth — March 13, 2024 — Lifestyle
References: kpsnacks & talkingretail
Tyrrells Lentil Crisps are a better-for-you snack product crafted with premium ingredients and flavor in mind to offer consumers a way to satisfy cravings for crunchy snacks. The crisps come in two flavors including Sour Cream & Onion and Sweet Chilli & Red Pepper, which are both available in sharing packs, but also arriving in a new 24-gram single serving format. These single-serve packets are priced at £1 each and are arriving at retailers this month to position them well ahead of commitments towards healthier eating habits amongst consumers.
Brand Manager Sammy Harmer spoke on the Tyrrells Lentil Crisps saying, "We are extremely excited to be offering our well-loved and ‘Tyrrellbly Tasty’ Tyrrells Lentil Crisps in a new singles pack. It’s the perfect permissible snack for the lunchtime occasion or an afternoon nibble, which we know is what shoppers are on the look-out for!”
Brand Manager Sammy Harmer spoke on the Tyrrells Lentil Crisps saying, "We are extremely excited to be offering our well-loved and ‘Tyrrellbly Tasty’ Tyrrells Lentil Crisps in a new singles pack. It’s the perfect permissible snack for the lunchtime occasion or an afternoon nibble, which we know is what shoppers are on the look-out for!”
Trend Themes
1. Premium Better-for-you Snacks - The rise in demand for premium better-for-you snacks is driving innovation in the snacking industry.
2. Single-serve Packaging Innovation - The introduction of convenient single-serve packaging is reshaping the snacking sector with on-the-go consumption in focus.
3. Healthier Flavorful Snack Options - Healthier flavorful snack options like Lentil Crisps are paving the way for new product developments in the snack market.
Industry Implications
1. Snack Industry - The snack industry is experiencing a shift towards better-for-you options and premium ingredients to cater to health-conscious consumers.
2. Packaging Industry - The packaging industry is seeing a surge in demand for innovative single-serve packaging solutions to meet the changing lifestyle needs of consumers.
3. Food and Beverage Industry - The food and beverage industry is focusing on creating healthier and flavorful snack alternatives to align with evolving consumer preferences for nutritious products.
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