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Top 100 Branding Trends in February

From Artful Cheese Ad Campaigns to Subtle Valentine's Day Cups

— February 24, 2019 — Marketing
With the Super Bowl and Valentine's Day in the same month, the February 2019 branding campaign round-up is robust. The examples showcase playfully themed products that are specific to the NFL event and the upcoming romantic holiday.

One of the more noteworthy initiatives spotlights Krispy Kreme. It came to light that in 2019, those celebrating Valentine's Day will not have access to the beloved candy conversation hearts as the company that manufactured them went bankrupt and Krispy Kreme stepped in to save the day with the next best thing — conversation heart-inspired donuts.

As for the Super Bowl, the February 2019 branding list calls attention to Pizza Hut which temporarily added an extra 'Hut' to its social media channels and to one of its storefront in Atlanta, referencing the popular quarterback saying.
7.1
Score
Popularity
Activity
Freshness
100
Naturalistically Aged Cheeses
Naturalistically Aged Cheeses
The Emmi Kaltbach Cave-Aged Gouda is Made with Swiss Milk
<
99
Subtle Valentine's Day Cups
Subtle Valentine's Day Cups
Starbucks Boasts an Ultra-minimal Design for This Romantic Holiday
<
98
Football Star-Approved Meal Kits
Football Star-Approved Meal Kits
Purple Carrot is Now Offering Tom Brady Meal Kits
<
97
Spiced Artisan Ketchups
Spiced Artisan Ketchups
The South Devon Chilli Farm Chilli Ketchups Pack a Punch
<
96
Ramen Noodle Brand Getaways
Ramen Noodle Brand Getaways
Cup Noodles' 'Jump to Japan Sweepstakes' is Sending Two Fans to Tokyo
<
95
Strawberry-Infused Fiber Cereals
Strawberry-Infused Fiber Cereals
Fiber One Strawberries and Vanilla Clusters Cereal is Satisfying
<
94
Company-Launched Full-Fee Scholarships
Company-Launched Full-Fee Scholarships
Pokémon is Set to Give Students Art and Design Scholarships
<
93
Mall-Based Ride-Share Initiatives
Mall-Based Ride-Share Initiatives
Lyft is Offering More Convenient Car-Sharing Experiences
<
92
Sparkling Sicilian Lemon Sodas
Sparkling Sicilian Lemon Sodas
Lemonsoda is Crafted without Added Sugar for Guilt-Free Consumption
<
91
Protein-Enriched Dairy Drinks
Protein-Enriched Dairy Drinks
The Horizon Organic High Protein Milk Comes in Three Varieties
<
90
Health-Conscious Frozen Fries
Health-Conscious Frozen Fries
The McCain Lighter Home Chips Contain 30% Less Fat Than Original
<
89
Customization-Focused Breakfast Cereals
Customization-Focused Breakfast Cereals
The New Alpen Create Muesli is Free of Added Sugar
<
88
Aphrodisiac Potato Chips
Aphrodisiac Potato Chips
Tyrrells Launched a Special Honey and Chili Valentine's Day Flavor
<
87
Vegan-Friendly Cake Decorations
Vegan-Friendly Cake Decorations
The Dr Oetker Wafer Unicorns Add a Whimsical Touch to Desserts
<
86
Canned Caribbean Mixed Drinks
Canned Caribbean Mixed Drinks
The Goslings Rum Dark n Stormy Cocktail is Premium yet Convenient
<
85
Romantic Mini-Series Ads
Romantic Mini-Series Ads
Wines of Argentina Strengthens Us Brand Perception with a YouTube Series
<
84
Optimized Hydration Hangover Supplements
Optimized Hydration Hangover Supplements
Flyby Fuel Helps You Rehydrate After a Night of Drinking
<
83
Valentine's Day Ice Creams
Valentine's Day Ice Creams
Ben & Jerry's 'Love Is ...' is Mouth-Watering, Aesthetically Speaking
<
82
Cookie-Scented Lip Balms
Cookie-Scented Lip Balms
These New Oreo Lip Balms Honor 'The Most Stuf' Cookie Variation
<
81
Celebrity-Backed Men's Skincare Lines
Celebrity-Backed Men's Skincare Lines
Adam Levine is Announced as the New L’Oréal Brand Ambassador
<
80
High-Protein Snack Mixes
High-Protein Snack Mixes
The Protein Mix Has Nuts & Soybeans for the Fitness-Oriented Consumer
<
79
Glow-in-the-Dark Storytelling Ads
Glow-in-the-Dark Storytelling Ads
NORD Boasts an Innovative Print Ad for Volkswagen's Night Vision
<
78
Alternative Format Confection Cakes
Alternative Format Confection Cakes
The McVitie's Cakes Cater to Different Snacking Occasions
<
77
Raspberry-Infused Ruby Chocolates
Raspberry-Infused Ruby Chocolates
The Nestlé Les Recettes de l’Atelier Ruby Chocolate Bar is Tasty
<
76
Sustainable Tech Packaging Materials
Sustainable Tech Packaging Materials
Samsung Plans to Replace All Plastic Packaging This Year
<
75
Pre-Brewed Green Tea Refreshments
Pre-Brewed Green Tea Refreshments
The Rebellious Green Tea Drinks Come in Five Flavor Options
<
74
Sustainable Salmon Startups
Sustainable Salmon Startups
'Pure Salmon' Aims to Lessen the Environmental Impact of Eating Fish
<
73
Romantic Sandwich Cookies
Romantic Sandwich Cookies
The Limited-Edition Love, Oreo Cookies Celebrate Valentine's Day
<
72
Tasty Sake-Inspired Japanese Snacks
Tasty Sake-Inspired Japanese Snacks
This Pocky Flavor is Developed in Partnership with Tokyo Port
<
71
Family Recipe Yogurts
Family Recipe Yogurts
The Vanilla Bean Ellenos Real Greek Yogurt is Exclusively at Whole Foods
<
70
Charitable Limited-Edition Condom Tins
Charitable Limited-Edition Condom Tins
Durex Partners with RED to Promote Safe Sex on V-Day
<
69
AR Craft Beer Packaging
AR Craft Beer Packaging
Devils Backbone Brewing Co. Launched Storytelling AR Packaging
<
68
Prebiotic Gut Health Supplements
Prebiotic Gut Health Supplements
BiomeBliss Powder Has Blueberry Micronutrients and Polyphenols
<
67
Regionally Specific Sparkling Drinks
Regionally Specific Sparkling Drinks
The Minute Maid Colour Drink is Made with Rich Grape Juice
<
66
Subtly Branded All-White Collections
Subtly Branded All-White Collections
Diamond Supply Co. and Coca-Cola Launch a Pure White Range
<
65
Heart-Accented Sporty Sneakers
Heart-Accented Sporty Sneakers
The adidas Superstar Shoe is Elegantly Equipped for Valentine's Day
<
64
Refreshing CBD-Infused Lemonades
Refreshing CBD-Infused Lemonades
The Honeydrop Cold-Pressed CBD Lemonades are Premium
<
63
Ready-to-Eat Risotto Pots
Ready-to-Eat Risotto Pots
The Fontana Formiello Risotto Range is Shelf-Stable
<
62
Internationally Inspired Peanut Chocolates
Internationally Inspired Peanut Chocolates
These New M&M’s Flavors are Limited-Edition
<
61
Bitter-Sweet V-Day Packaging
Bitter-Sweet V-Day Packaging
Polar Seltzer Covers the Two Extremes of the Romantic Holiday
<
60
Boldly Illustrated Skincare Branding
Boldly Illustrated Skincare Branding
Hao Hao's Cactus Girl Skincare Branding is Playfully Feminine
<
59
Interactive Sports Theme Parks
Interactive Sports Theme Parks
The Super Bowl Experience of 2019 Will Be Powered by Hyundai
<
58
Alternative Almond Milk Products
Alternative Almond Milk Products
The New Almond Breeze Products are Nutritious and Versatile
<
57
Youth-Targeted Yogurt Snacks
Youth-Targeted Yogurt Snacks
The Real Handful Bundlz Snacks are Under 90 Calories Per Serving
<
56
Celeb-Inspired Furniture Accessory Posters
Celeb-Inspired Furniture Accessory Posters
IKEA's New Ads Draw Inspiration from Marie Kondo
<
55
All-in-One Breakfast Snacks
All-in-One Breakfast Snacks
The New Truly Yours Granola and Yogurt Products are Satisfying
<
54
Botanically Brewed Artisan Sodas
Botanically Brewed Artisan Sodas
The Fentiman's Apple and Blackberry Soda is Fresh and Fruity
<
53
Mexican Cuisine-Inspired Chips
Mexican Cuisine-Inspired Chips
The New McCoy's Muchos Chips are Made with Premium Ingredients
<
52
Nutrient-Dense Snack Bars
Nutrient-Dense Snack Bars
The B.O.S.S. Superfood Bars are Idea for Vegans and Have No Added Sugar
<
51
Adventurous Hard Ciders
Adventurous Hard Ciders
Big Pippin Hard Cider Calls to the "Exceptional Adventurer"
<
50
Affordable Nostalgic Brand Relaunches
Affordable Nostalgic Brand Relaunches
Opening Ceremony Kickstarts the Iconic Skidz Label in 2019
<
49
Flavor Combination Mashup Cereals
Flavor Combination Mashup Cereals
Cap’n Crunch’s Chocolatey Berry Crunch is Limited-Edition
<
48
Relaxing CBD-Infused Refreshments
Relaxing CBD-Infused Refreshments
The Marley+CBD Mellow Mood Drinks Have a Premium Recipe
<
47
Cohesive Beer Brand Identities
Cohesive Beer Brand Identities
Molson Coor Canada Launches a Unifying, Brand New Visual Narrative
<
46
Clean Protein Nutrition Drinks
Clean Protein Nutrition Drinks
The KiiTO Drink is Made without Dairy, Soy or Added Sugar
<
45
Branded Volcanic Chocolate Bars
Branded Volcanic Chocolate Bars
These Volcanic KitKats are a Novelty with a Very Unique Taste
<
44
Full-Spectrum Hemp Oils
Full-Spectrum Hemp Oils
The Extract Labs CBD Tinctures Support Wellness Routines
<
43
Mocking Burger Campaigns
Mocking Burger Campaigns
Burger King Mocks McDonalds with The Not Big Macs Menu Feature
<
42
Logo-Fusing Contemporary Sneaker Designs
Logo-Fusing Contemporary Sneaker Designs
FILA Teams Up with FAED for a Pair of Monochromatic Shoes
<
41
Tongue-in-Cheek Recruitment Campaigns
Tongue-in-Cheek Recruitment Campaigns
Klüg Uses Humour to Entice Young, Emerging Talent
<
40
Design-Forward Office Boutiques
Design-Forward Office Boutiques
Rice Creative & Thanh Cong Huynh Foster a Unique & Subtle Design
<
39
Temporary Humorous Rebrands
Temporary Humorous Rebrands
The Pizza Hut Brand Becomes Pizza Hut Hut in Time for the Super Bowl
<
38
Internationally Inspired Snack Chips
Internationally Inspired Snack Chips
The Walkers Trending Tastes Chips Come in Two Flavors
<
37
Candy Conversation Heart Donuts
Candy Conversation Heart Donuts
Krispy Kreme is Stepping in to Save Valentine's Day 2019
<
36
CBD-Infused Coffee Pods
CBD-Infused Coffee Pods
The Diamond CBD Chill Coffee Capsules Contain 25mg of CBD
<
35
Northern Lights Flooring Designs
Northern Lights Flooring Designs
Patricia Urquiola Boasts Beautiful Terrazzo Flooring for BMW Welt
<
34
V-Day-Specific Branding Initiatives
V-Day-Specific Branding Initiatives
Smith&+Village Outfits Harvey Nichols' Luxury Chocolates
<
33
Protein-Packed Poultry Chips
Protein-Packed Poultry Chips
The Wilde Chicken Protein Chips are Keto and Paleo-Friendly
<
32
Artful Cheese Ad Campaigns
Artful Cheese Ad Campaigns
Traktor Taps Famous Artworks for Advertising for SalzburgMilch
<
31
Socially Inclusive Branding Projects
Socially Inclusive Branding Projects
Benefit Cosmetics' Campaign Boasts a Model with Down Syndrome
<
30
Sultry Celebrity-Headed Cosmetic Campaigns
Sultry Celebrity-Headed Cosmetic Campaigns
Kylie Jenner Promotes Her Valentine's Day Cosmetic Line
<
29
Inclusive Love Vodka Packaging
Inclusive Love Vodka Packaging
The Absolut Drop Vodka Bottles are Made with Anti-LGBT Signage
<
28
Egg-Inspired Mental Health Ads
Egg-Inspired Mental Health Ads
Hulu Taps the World_Record_Egg for a Positive Super Bowl Message
<
27
Bouquet-Integrated Gin Boxes
Bouquet-Integrated Gin Boxes
Edinburgh Gin's Valentine's Day Gift Pack Delights the Senses
<
26
Real World-Referring Advertisements
Real World-Referring Advertisements
IKEA is Known for Its Witty Ads & This Poster is No Different
<
25
Italian Football Fashion Collections
Italian Football Fashion Collections
The Juventus Fashion Line Features the Club's New Logo
<
24
Health-Focused Cultured Milk Drinks
Health-Focused Cultured Milk Drinks
The New Bio-tiful Dairy Kefir Smoothies are Health-Conscious
<
23
Promotional Afternoon Tea Gatherings
Promotional Afternoon Tea Gatherings
The Ritz-Carlton and Givenchy Collaborate on a Pink Pop-Up
<
22
Luxury Millennial Rosés
Luxury Millennial Rosés
JNSQ Rosé Cru is a French-Style Wine Made with California Grapes
<
21
Branded Social Media Participation
Branded Social Media Participation
Adobe Creative Suites' #10YearChallenge Boasts Brand Nostalgia
<
20
Community-Centric Meaningful Fashion Lines
Community-Centric Meaningful Fashion Lines
TAP TO EDIT's New Line Promotes the Sharing of Secrets
<
19
Alcohol-Free Sparkling Beverages
Alcohol-Free Sparkling Beverages
The Bar Nøne Non-Alcoholic Drinks Have a Well-Balanced Flavor
<
18
Flowery Fashion Branding Initiatives
Flowery Fashion Branding Initiatives
The Diesel Brand Gains a Soft and Delicate Identity Aesthetic
<
17
Superfood-Infused Protein Supplements
Superfood-Infused Protein Supplements
The Amazing Protein Glow Supplement is Plant-Based
<
16
Football-Inspired Streetwear Lines
Football-Inspired Streetwear Lines
Heron Preston x Nike Collaboration Launches for Super Bowl LIII
<
15
Digestive Health Yogurt Drinks
Digestive Health Yogurt Drinks
The New Activia Probiotic Dailies are Enhanced with Fiber
<
14
Contemporary Cuban Fashion Lines
Contemporary Cuban Fashion Lines
Daily Paper and Havana Celebrate Cultural Traditions with Style
<
13
Cheese-Dispensing Interactive Billboards
Cheese-Dispensing Interactive Billboards
Taco Bell Canada Has an Unconventional Promotional Tactic
<
12
Child-Focused Playful Packaging
Child-Focused Playful Packaging
Adamo's Brand Identity is Communicated Through Its Packages
<
11
Demystifying Wine Bottles
Demystifying Wine Bottles
'Obvious Wines' Uses Succinct Labeling to Help Consumers Understand Wine
<
10
Mystery Surprise Chocolate Treats
Mystery Surprise Chocolate Treats
The Cadbury Dairy Milk Freddo Treasures Treat Hides a Toy Within
<
9
Upcycled Vintage Chair Covers
Upcycled Vintage Chair Covers
Dr. Romanelli & Modernica's Collab Uses Champion-Branded Clothing
<
8
Boyhood-Inspired Fashion Campaigns
Boyhood-Inspired Fashion Campaigns
The New Louis Vuitton Campaign Pushes the Boundaries of Fashion
<
7
Logo-Centric Custom Fashion
Logo-Centric Custom Fashion
Nicole McLaughlin Creates Wearables with One's Favorite Brand Logos
<
6
Playful Pop Culture-Referencing Ads
Playful Pop Culture-Referencing Ads
This LEGO Ad Responds to Netflix's Tidying Up with Marie Kondo
<
5
Socially Inspiring Grooming Campaigns
Socially Inspiring Grooming Campaigns
Gillette's Campaign Film Speaks to Its Young Male Audience
<
4
Artistic Health Pop-Ups
Artistic Health Pop-Ups
Special K's Escape the Nonsense Breaks Myths & Promotes Healthy Nutrition
<
3
Humorous Social Media-Referencing Campaigns
Humorous Social Media-Referencing Campaigns
The Instagram Egg Gets a Shout Out in This IKEA Poster
<
2
Arty Recreated Photo Campaigns
Arty Recreated Photo Campaigns
Balmain Channels Janet Jackson Through Cara Delevingne
<
1
Productive Hybrid Retail Concepts
Productive Hybrid Retail Concepts
The We Company Launches a Shop, Cafe and a Work Space
<