With work culture exponentially growing, different enabling spaces are popping up — from the co-working to the office boutique. An example of this movement in the professional sphere is 'Publik Office' — a venue that is located in Ho Chi Minh City in Vietnam.
The client approached local branding and creative agency Rice Creative and New York City-based Thanh Cong Huynh. The brief called for the development of an agreeable office boutique that will allow for community-building and networking opportunities between creative entrepreneurs.
The visual identity of Publik Office is tied to subtle and contemporary minimalism with occasional strong splashes of color. The interior of the office boutique — designed by SDA Architects, borders the industrial aesthetic.
Photo Credits: Hiroyuki Oki, Duong Gia Hieu
What Makes This Trend Stand Out
- Work Culture Expansion
- Opportunity for design-forward office boutiques to cater to the growing demand for unique workspaces.
- Community-building Spaces
- Creating office boutiques that facilitate networking opportunities and collaboration among creative entrepreneurs.
- Minimalistic Design
- Designing office boutiques with subtle and contemporary minimalism, tempered with occasional vibrant splashes of color.
Sectors Adopting This
- Co-working
- Co-working spaces can embrace the concept of office boutiques to attract a niche audience of creative entrepreneurs.
- Branding and Creative Agencies
- Branding and creative agencies can specialize in designing and developing office boutiques that foster community-building and offer unique workspaces.
- Interior Design
- Interior design firms can capitalize on the trend by creating industrial-inspired, minimalistic office boutiques.
