Contemporary interactive workspaces

Kinzo Architekten collaborates with Dawon & Company

Kinzo Architekten, in collaboration with Dawon & Company, has crafted a vibrant and interactive workspace for PUBG Studios in Seoul. The concept for the interior boldly draws inspiration from the immersive world of Player Unknown's Battlegrounds. The office design, commissioned by KRAFTON, expertly blends functionality with the essence of the popular game in order to offer employees an engaging environment.

At the heart of the design is the integration of teamwork-related elements, emphasizing collaboration and cooperation among employees. Structured like maps from the game, the floors of the interactive workspace feature distinct zones connected by pathways. This design seeks to encourage exploration and interaction among employees. The central staircase, inspired by the game's "battle royale" mechanics, serves as a focal point, guiding employees to communal areas like tea kitchens and recreation rooms. Surrounding lounge spaces and meeting rooms further enhance this dynamic zone, fostering chance encounters and creative exchanges.

Image Credit: Kinzo Architekten x Dawon & Company

Immersive Workspace Design
Creating vibrant workspaces inspired by popular gaming experiences to enhance employee engagement.
Collaborative Elements Integration
Emphasizing teamwork-related features in office layouts to foster collaboration and interaction among employees.
Dynamic Zone Creation
Designing interactive areas within workspaces to encourage exploration and chance encounters among employees.

Who This Affects Most

Architecture and Interior Design
Exploring innovative approaches to create interactive and immersive office spaces for various clients.
Gaming and Entertainment
Adapting gaming aesthetics and elements to inspire imaginative and engaging work environments for employees.
Corporate Office Solutions
Integrating game-inspired features into office design to cultivate a collaborative and dynamic work environment.
SCORE
6.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 94%
Activity 80%
Freshness 27%

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