The popularity of snacking amongst adult consumers is seeing brands create new products for other consumer demographics as seen with the Real Handful Bundlz to accelerate the consumption trend.
The snacks consist of yogurt-covered clusters that are made with a blend of cereal, oats and raisins that have been covered in either apple & blackberry yogurt or strawberry & raspberry yogurt. The snack is positioned as a healthier option for parents to give to children thanks to the under 90 calories per serving profile and the lower amount of sugar they contain.
The Real Handful Bundlz snacks aim to make healthier snacking an easier practice for young consumers that take their tastes and preferences into account. The snacks will be available in both individual servings and multipacks.