The popularity of snacking amongst adult consumers is seeing brands create new products for other consumer demographics as seen with the Real Handful Bundlz to accelerate the consumption trend.
The snacks consist of yogurt-covered clusters that are made with a blend of cereal, oats and raisins that have been covered in either apple & blackberry yogurt or strawberry & raspberry yogurt. The snack is positioned as a healthier option for parents to give to children thanks to the under 90 calories per serving profile and the lower amount of sugar they contain.
The Real Handful Bundlz snacks aim to make healthier snacking an easier practice for young consumers that take their tastes and preferences into account. The snacks will be available in both individual servings and multipacks.
What's Driving This Trend
- Youth Snacking
- Brands are creating new products that cater to younger demographics to accelerate the consumption trend, creating opportunities for healthier snack options for children.
- Low-calorie Snacks
- The popularity of snacking amongst adult consumers is seeing the creation of low-calorie snacking options, presenting opportunities to target consumers who prioritize healthier lifestyles.
- Yogurt-covered Snacks
- The Real Handful Bundlz snacks made with a blend of cereal, oats, raisins, and yogurt aim to provide consumers with a snack that merges taste, texture and health, presenting opportunities for innovative snack formulations.
Who This Affects Most
- Food Manufacturing
- The development of healthier, low-calorie snack alternatives presents opportunities for food manufacturers to market products to health-conscious consumers.
- Child-focused Products
- The creation of snacks that cater to the tastes and preferences of children presents opportunities for companies to expand and innovate in the child-focused product market.
- Sweet Snacks
- The development of yogurt-covered snacks that contain less sugar presents opportunities to create healthier sweet snack alternatives.
