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From Mocking Burger Campaigns to Egg-Themed Mental Health Ads

 - Feb 19, 2019
The February 2019 marketing trends show that multiple brands are taking advantage of social platforms and viral topics to amplify their products and services. Beyond online mediums, there are a series of branding opportunities that bring humor for marketing purposes.

A great example is a recent campaign by Burger King following McDonald's legal case involving Ireland's Supermac's fast food chain. The result of the case led McDonald's to lose an infringement battle over the 'Big Mac' trademark and Burger King hopped on the opportunity. It came out with the 'Not Big Macs' menu as a humorous approach of naming their products.

Another great marketing campaign this past month starred the famous egg on Instagram. Hulu and the 'World_Record_Egg' unveiled at the Super Bowl that it was a mental health awareness ad all along. It showcased a minute long video highlighting the digital pressure of the egg and brought awareness to the overarching matter.