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Top 100 Marketing Trends in February

From Mocking Burger Campaigns to Egg-Themed Mental Health Ads

— February 23, 2019 — Marketing
The February 2019 marketing trends show that multiple brands are taking advantage of social platforms and viral topics to amplify their products and services. Beyond online mediums, there are a series of branding opportunities that bring humor for marketing purposes.

A great example is a recent campaign by Burger King following McDonald's legal case involving Ireland's Supermac's fast food chain. The result of the case led McDonald's to lose an infringement battle over the 'Big Mac' trademark and Burger King hopped on the opportunity. It came out with the 'Not Big Macs' menu as a humorous approach of naming their products.

Another great marketing campaign this past month starred the famous egg on Instagram. Hulu and the 'World_Record_Egg' unveiled at the Super Bowl that it was a mental health awareness ad all along. It showcased a minute long video highlighting the digital pressure of the egg and brought awareness to the overarching matter.
7.8
Score
Popularity
Activity
Freshness
100
Health-Conscious Frozen Fries
Health-Conscious Frozen Fries
The McCain Lighter Home Chips Contain 30% Less Fat Than Original
<
99
Sparkling Sicilian Lemon Sodas
Sparkling Sicilian Lemon Sodas
Lemonsoda is Crafted without Added Sugar for Guilt-Free Consumption
<
98
Interactive Home Electronics Boutiques
Interactive Home Electronics Boutiques
Yorkdale's Dyson Demo Store Encourages Product Interaction
<
97
Seafood Snack Stadiums
Seafood Snack Stadiums
Red Lobster Created an Inspiring 'IncREDible Seafood Super Stadium'
<
96
Raspberry-Infused Ruby Chocolates
Raspberry-Infused Ruby Chocolates
The Nestlé Les Recettes de l’Atelier Ruby Chocolate Bar is Tasty
<
95
Alternative Format Confection Cakes
Alternative Format Confection Cakes
The McVitie's Cakes Cater to Different Snacking Occasions
<
94
QSR Sauce-Scented Candles
QSR Sauce-Scented Candles
The KFC Gravy Scented Candle is Being Given Away by the Brand
<
93
Charitable Limited-Edition Condom Tins
Charitable Limited-Edition Condom Tins
Durex Partners with RED to Promote Safe Sex on V-Day
<
92
Broadway Candy Ads
Broadway Candy Ads
The Skittles Super Bowl Ad is Unfolding as a One-Time Broadway Performance
<
91
Pre-Brewed Green Tea Refreshments
Pre-Brewed Green Tea Refreshments
The Rebellious Green Tea Drinks Come in Five Flavor Options
<
90
Ready-to-Eat Risotto Pots
Ready-to-Eat Risotto Pots
The Fontana Formiello Risotto Range is Shelf-Stable
<
89
Regionally Specific Sparkling Drinks
Regionally Specific Sparkling Drinks
The Minute Maid Colour Drink is Made with Rich Grape Juice
<
88
Family Recipe Yogurts
Family Recipe Yogurts
The Vanilla Bean Ellenos Real Greek Yogurt is Exclusively at Whole Foods
<
87
Prebiotic Gut Health Supplements
Prebiotic Gut Health Supplements
BiomeBliss Powder Has Blueberry Micronutrients and Polyphenols
<
86
High-Performance Makeup Collaborations
High-Performance Makeup Collaborations
PUMA & Maybelline Team Up for an Athleisure-Inspired Line
<
85
Interactive Sports Theme Parks
Interactive Sports Theme Parks
The Super Bowl Experience of 2019 Will Be Powered by Hyundai
<
84
Internationally Inspired Peanut Chocolates
Internationally Inspired Peanut Chocolates
These New M&M’s Flavors are Limited-Edition
<
83
Edgy Frozen Food Commercials
Edgy Frozen Food Commercials
The Devour Frozen Food Commercial Plays on the Idea of Food Porn
<
82
Subtly Branded All-White Collections
Subtly Branded All-White Collections
Diamond Supply Co. and Coca-Cola Launch a Pure White Range
<
81
Celeb-Inspired Furniture Accessory Posters
Celeb-Inspired Furniture Accessory Posters
IKEA's New Ads Draw Inspiration from Marie Kondo
<
80
Boldly Illustrated Skincare Branding
Boldly Illustrated Skincare Branding
Hao Hao's Cactus Girl Skincare Branding is Playfully Feminine
<
79
Bitter-Sweet V-Day Packaging
Bitter-Sweet V-Day Packaging
Polar Seltzer Covers the Two Extremes of the Romantic Holiday
<
78
Branded Luxury Fashion Apps
Branded Luxury Fashion Apps
The Balmain App Connects to Younger Consumers and Offers AR Content
<
77
Ingredient-Specific Food Deliveries
Ingredient-Specific Food Deliveries
UCOOK Lets Chefs Create Easy Recipes With Key Ingredients
<
76
Alternative Almond Milk Products
Alternative Almond Milk Products
The New Almond Breeze Products are Nutritious and Versatile
<
75
Youth-Targeted Yogurt Snacks
Youth-Targeted Yogurt Snacks
The Real Handful Bundlz Snacks are Under 90 Calories Per Serving
<
74
Indoor Lagoon Adventures
Indoor Lagoon Adventures
Captain Morgan's Lost Lagoon Offers a "Delicious Journey of Discovery"
<
73
Botanically Brewed Artisan Sodas
Botanically Brewed Artisan Sodas
The Fentiman's Apple and Blackberry Soda is Fresh and Fruity
<
72
Whole Food Diet Cafes
Whole Food Diet Cafes
The Clean Slate Cafe Pop-Up Serves Whole30-Approved Meals, Snacks & Drinks
<
71
All-in-One Breakfast Snacks
All-in-One Breakfast Snacks
The New Truly Yours Granola and Yogurt Products are Satisfying
<
70
Adventurous Hard Ciders
Adventurous Hard Ciders
Big Pippin Hard Cider Calls to the "Exceptional Adventurer"
<
69
Nutrient-Dense Snack Bars
Nutrient-Dense Snack Bars
The B.O.S.S. Superfood Bars are Idea for Vegans and Have No Added Sugar
<
68
Affordable Nostalgic Brand Relaunches
Affordable Nostalgic Brand Relaunches
Opening Ceremony Kickstarts the Iconic Skidz Label in 2019
<
67
Relaxing CBD-Infused Refreshments
Relaxing CBD-Infused Refreshments
The Marley+CBD Mellow Mood Drinks Have a Premium Recipe
<
66
Cohesive Beer Brand Identities
Cohesive Beer Brand Identities
Molson Coor Canada Launches a Unifying, Brand New Visual Narrative
<
65
Flavor Combination Mashup Cereals
Flavor Combination Mashup Cereals
Cap’n Crunch’s Chocolatey Berry Crunch is Limited-Edition
<
64
Clean Protein Nutrition Drinks
Clean Protein Nutrition Drinks
The KiiTO Drink is Made without Dairy, Soy or Added Sugar
<
63
Mysterious Burger Chain Deliveries
Mysterious Burger Chain Deliveries
Burger King is Now Mailing Mystery Boxes to DoorDash Customers
<
62
Branded Volcanic Chocolate Bars
Branded Volcanic Chocolate Bars
These Volcanic KitKats are a Novelty with a Very Unique Taste
<
61
Low-Alcohol Drinking Initiatives
Low-Alcohol Drinking Initiatives
KEEL Vodka's 'Moderation Movement' Supports Balanced Lifestyles
<
60
Anti-Screen Hotel Suites
Anti-Screen Hotel Suites
The Check Out Suite at Hotel Bellora Challenges Guests to Stay Offline
<
59
Full-Spectrum Hemp Oils
Full-Spectrum Hemp Oils
The Extract Labs CBD Tinctures Support Wellness Routines
<
58
Logo-Fusing Contemporary Sneaker Designs
Logo-Fusing Contemporary Sneaker Designs
FILA Teams Up with FAED for a Pair of Monochromatic Shoes
<
57
Temporary Humorous Rebrands
Temporary Humorous Rebrands
The Pizza Hut Brand Becomes Pizza Hut Hut in Time for the Super Bowl
<
56
Tongue-in-Cheek Recruitment Campaigns
Tongue-in-Cheek Recruitment Campaigns
Klüg Uses Humour to Entice Young, Emerging Talent
<
55
Branded Bowl-Shaped Haircuts
Branded Bowl-Shaped Haircuts
KFC Famous Bowls are Being Promoted with a Pop-Up and Free Haircuts
<
54
CBD-Infused Coffee Pods
CBD-Infused Coffee Pods
The Diamond CBD Chill Coffee Capsules Contain 25mg of CBD
<
53
Internationally Inspired Snack Chips
Internationally Inspired Snack Chips
The Walkers Trending Tastes Chips Come in Two Flavors
<
52
Glass-Ceilinged Cat Pop-Ups
Glass-Ceilinged Cat Pop-Ups
The Cats on Glass Gallery Features Shelter Cats & Low-Tracking Litter
<
51
Artful Cheese Ad Campaigns
Artful Cheese Ad Campaigns
Traktor Taps Famous Artworks for Advertising for SalzburgMilch
<
50
Northern Lights Flooring Designs
Northern Lights Flooring Designs
Patricia Urquiola Boasts Beautiful Terrazzo Flooring for BMW Welt
<
49
Candy Conversation Heart Donuts
Candy Conversation Heart Donuts
Krispy Kreme is Stepping in to Save Valentine's Day 2019
<
48
Socially Inclusive Branding Projects
Socially Inclusive Branding Projects
Benefit Cosmetics' Campaign Boasts a Model with Down Syndrome
<
47
Protein-Packed Poultry Chips
Protein-Packed Poultry Chips
The Wilde Chicken Protein Chips are Keto and Paleo-Friendly
<
46
Egg-Inspired Mental Health Ads
Egg-Inspired Mental Health Ads
Hulu Taps the World_Record_Egg for a Positive Super Bowl Message
<
45
V-Day-Specific Branding Initiatives
V-Day-Specific Branding Initiatives
Smith&+Village Outfits Harvey Nichols' Luxury Chocolates
<
44
Real World-Referring Advertisements
Real World-Referring Advertisements
IKEA is Known for Its Witty Ads & This Poster is No Different
<
43
Gender Reveal Lasagnas
Gender Reveal Lasagnas
Villa Italian Kitchen is Offering a New Kind of Gender Reveal Food
<
42
Inclusive Love Vodka Packaging
Inclusive Love Vodka Packaging
The Absolut Drop Vodka Bottles are Made with Anti-LGBT Sign Ink
<
41
Connected Cosmetic Compacts
Connected Cosmetic Compacts
Albéa's NFC-Enabled Makeup Compact Explores the "Internet of Beauty"
<
40
Sultry Celebrity-Headed Cosmetic Campaigns
Sultry Celebrity-Headed Cosmetic Campaigns
Kylie Jenner Promotes Her Valentine's Day Cosmetic Line
<
39
Italian Football Fashion Collections
Italian Football Fashion Collections
The Juventus Fashion Line Features the Club's New Logo
<
38
Bouquet-Integrated Gin Boxes
Bouquet-Integrated Gin Boxes
Edinburgh Gin's Valentine's Day Gift Pack Delights the Senses
<
37
Smart Beauty Consultation Mirrors
Smart Beauty Consultation Mirrors
Wella Professionals' Mirror Uses AR and AI for Live Try-Ons
<
36
Health-Focused Cultured Milk Drinks
Health-Focused Cultured Milk Drinks
The New Bio-tiful Dairy Kefir Smoothies are Health-Conscious
<
35
Promotional Afternoon Tea Gatherings
Promotional Afternoon Tea Gatherings
The Ritz-Carlton and Givenchy Collaborate on a Pink Pop-Up
<
34
Shoppable Office Pop-Ups
Shoppable Office Pop-Ups
WeWork Teamed Up with Influencer Shopping Platform LiketoKnow.it
<
33
Ultra-Stylish Performance Sportswear Capsules
Ultra-Stylish Performance Sportswear Capsules
Victoria Beckham & Reebok Work on a Slick Launch
<
32
Japan Exploration Campaigns
Japan Exploration Campaigns
The Jil Sander Spring/Summer 2019 Editorial Travels Across Japan
<
31
Luxury Millennial Rosés
Luxury Millennial Rosés
JNSQ Rosé Cru is a French-Style Wine Made with California Grapes
<
30
QSR Mascot Rugs
QSR Mascot Rugs
KFC Created a Quirky Limited-Edition Faux Fur Rug for Valentine's Day
<
29
Familial Lunar Celebration Campaigns
Familial Lunar Celebration Campaigns
Burberry's First Chinese New Year Campaign Shows Togetherness
<
28
Branded Social Media Participation
Branded Social Media Participation
Adobe Creative Suites' #10YearChallenge Boasts Brand Nostalgia
<
27
Sandwich Shop Subscription Boxes
Sandwich Shop Subscription Boxes
Arby's Launched an 'Arby’s of the Month' Subscription Service
<
26
Community-Centric Meaningful Fashion Lines
Community-Centric Meaningful Fashion Lines
TAP TO EDIT's New Line Promotes the Sharing of Secrets
<
25
Alcohol-Free Sparkling Beverages
Alcohol-Free Sparkling Beverages
The Bar Nøne Non-Alcoholic Drinks Have a Well-Balanced Flavor
<
24
Football-Inspired Streetwear Lines
Football-Inspired Streetwear Lines
Heron Preston x Nike Collaboration Launches for Super Bowl LIII
<
23
Flowery Fashion Branding Initiatives
Flowery Fashion Branding Initiatives
The Diesel Brand Gains a Soft and Delicate Identity Aesthetic
<
22
Freshness-Increasing Produce Stickers
Freshness-Increasing Produce Stickers
These Stixfresh Fruit Stickers Extend Freshness by 50%
<
21
Superfood-Infused Protein Supplements
Superfood-Infused Protein Supplements
The Amazing Protein Glow Supplement is Plant-Based
<
20
Digestive Health Yogurt Drinks
Digestive Health Yogurt Drinks
The New Activia Probiotic Dailies are Enhanced with Fiber
<
19
Contemporary Cuban Fashion Lines
Contemporary Cuban Fashion Lines
Daily Paper and Havana Celebrate Cultural Traditions with Style
<
18
Cheese-Dispensing Interactive Billboards
Cheese-Dispensing Interactive Billboards
Taco Bell Canada Has an Unconventional Promotional Tactic
<
17
Wearable Snack Harnesses
Wearable Snack Harnesses
The 'Reynolds Wrap Hunger Harness' Holds Drinks & Keeps Food Hot
<
16
Valentine's Day-Inspired Fragrance Lines
Valentine's Day-Inspired Fragrance Lines
A Pastel Campaign Boasts the Kim Kardashian Perfume Line
<
15
Holographic AI Stylists
Holographic AI Stylists
The BAFTA Awards' CGI Model 'Shudu' Lets Consumers Shop Looks from Home
<
14
Demystifying Wine Bottles
Demystifying Wine Bottles
'Obvious Wines' Uses Succinct Labeling to Help Consumers Understand Wine
<
13
Child-Focused Playful Packaging
Child-Focused Playful Packaging
Adamo's Brand Identity is Communicated Through Its Packages
<
12
Upcycled Vintage Chair Covers
Upcycled Vintage Chair Covers
Dr. Romanelli & Modernica's Collab Uses Champion-Branded Clothing
<
11
Boyhood-Inspired Fashion Campaigns
Boyhood-Inspired Fashion Campaigns
The New Louis Vuitton Campaign Pushes the Boundaries of Fashion
<
10
Logo-Centric Custom Fashion
Logo-Centric Custom Fashion
Nicole McLaughlin Creates Wearables with One's Favorite Brand Logos
<
9
Playful Pop Culture-Referencing Ads
Playful Pop Culture-Referencing Ads
This LEGO Ad Responds to Netflix's Tidying Up with Marie Kondo
<
8
Super Realistic CG Models
Super Realistic CG Models
'Imma' is Designed by ModelingCafe -- a Tokyo-Based Company
<
7
Socially Inspiring Grooming Campaigns
Socially Inspiring Grooming Campaigns
Gillette's Campaign Film Speaks to Its Young Male Audience
<
6
Glow-in-the-Dark Ramen Bars
Glow-in-the-Dark Ramen Bars
Bompas & Parr is Opening a Showstopping Ramen Noodle Bar in Atlanta
<
5
Artistic Health Pop-Ups
Artistic Health Pop-Ups
Special K's Escape the Nonsense Breaks Myths & Promotes Healthy Nutrition
<
4
Humorous Social Media-Referencing Campaigns
Humorous Social Media-Referencing Campaigns
The Instagram Egg Gets a Shout Out in This IKEA Poster
<
3
Productive Hybrid Retail Concepts
Productive Hybrid Retail Concepts
The We Company Launches a Shop, Cafe and a Work Space
<
2
Arty Recreated Photo Campaigns
Arty Recreated Photo Campaigns
Balmain Channels Janet Jackson Through Cara Delevingne
<
1
Future Festival Valentine's Day Promotion
Future Festival Valentine's Day Promotion
For a Limited Time, Buy One Ticket and Get a Second FREE
<