The McCain Lighter Home Chips have been introduced by the brand in the UK as a product for health-conscious consumers who are looking to cut down on their caloric intake.
The frozen fries are targeted at mid-week dinners when consumers are looking for a tasty yet quick side dish to serve with other fare. The fries contain 30% less fat than the original variety and have been introduced at the right time of year to coincide with consumer pledges for a healthier lifestyle.
The McCain Lighter Home Chips address the increasing preference for lower calorie versions of classic products as consumers seek out ways to enjoy their favorite foods in a lighter, health-minded way. The premium profile of the fries make them a perfect pairing with any meal for consumers of all ages.