Building on the success of True Crisp'd Air-Fried Chicken, True Food partnered with Arizona-based fry experts Frites Street to introduce True Crisp'd Air-Fried French Fries. Prepared with Clearwater potatoes that get golden and crispy on the outside and stay light and fluffy on the inside, these True Crisp'd Air-Fried French Fries keep it simple with just four ingredients: high-oleic non-GMO palm oil, vinegar, and salt. "After six months of testing, we landed on a fry that's just as good, if not better, than its deep-fried counterpart," said Matthew Padilla, Head of Culinary at True Food Kitchen.
True Crisp'd Air-Fried French Fries are available in two styles: Traditional Sea Salt or Tuscan Dusted, a blend of kale flakes, garlic powder, Aleppo pepper, and parmesan.
Why This Trend Is Growing
- Clean Ingredient Revolution
- The increasing demand for minimally processed foods that use fewer and cleaner ingredients is sparking innovation in healthier packaged snacks.
- Air-frying Innovation
- Air frying technology is gaining traction as a desirable alternative to deep frying, offering a healthier way to enjoy traditionally fatty foods like French fries.
- Flavored Fry Varieties
- Unique flavor profiles such as the Tuscan Dusted blend are driving consumer interest and differentiation in the competitive snack food market.
Industries Being Reshaped
- Health-conscious Fast Food
- The rise of air-fried foods aligns with the growing trend of health-focused dining, transforming traditional fast food offerings into guilt-free indulgences.
- Alternative Frying Oils
- Exploration in high-oleic and non-GMO oil variants is reshaping the cooking oils market, providing healthier and sustainable options for the food industry.
- Frozen Snacks Innovation
- The introduction of air-fried options in frozen foods is elevating convenience and nutritional value, appealing to health-aware consumers seeking quick meals.
