At Natural Products Expo West, Roots Farm Fresh debuted the world’s first organic frozen fry line made with only two ingredients: upcycled, organic potatoes and organic avocado oil. The brand's upcycled organic potatoes are steamed to enhance crispiness on the outside, all the while retaining the nutritional values within. What's more, steaming the potatoes reduces billions of gallons of water waste.
Unlike some other frozen potato products that have ingredient lists that include more than a dozen items, its sweet potato fries boast "no artificial anything." These restaurant-inspired, clean-ingredient fries cook to crispy perfection, making it easy to enjoy quality fries from the comfort of home.
Roots Farm Fresh's lineup includes classic-cut fries, as well as crinkle-cut fries and tots.
Key Themes Behind This Trend
- Minimalist Ingredients
- Opportunity for brands to innovate by simplifying product formulations to appeal to health-conscious consumers.
- Upcycled Innovation
- Potential for companies to reduce waste and environmental impact by using upcycled ingredients in product development.
- Home-cooked Convenience
- Room for brands to create convenient, restaurant-quality frozen food options for at-home consumption.
Where This Applies
- Food & Beverage
- Disruptive innovation opportunities for food companies to develop minimalist, upcycled products in response to consumer demand for clean-label options.
- Sustainable Agriculture
- Potential for agricultural businesses to explore upcycling practices to reduce waste and promote sustainability in food production.
- Frozen Food
- Opportunity for frozen food industry players to cater to the growing market of consumers seeking convenient, high-quality frozen products for home consumption.
