Trader Joe's wants to help you elevate your side dish game with the debut of its new Root Vegetable Fries.
While French fries, and even sweet potato fries, usually accompany sandwiches and burgers, Trader Joe's thinks it's time for something a little different. The chain's new Root Vegetable Fries prove that potatoes aren't the only tubers in town with a delicious mix of roasted carrots, beets, parsnips, and sweet potatoes. These colorful root veggies are cut into the slender shape of fries to deliver that signature crispy texture, but with a unique earthy sweetness that can only come from root veggies.
Best of all, the new Root Vegetable Fries are incredibly easy to prepare. Simply pop them in the oven or air fryer and you'll have a winning side dish in no time.
Image Credit: Trader Joe's
What's Driving This Trend
- Root Vegetable Fries
- There is an opportunity for other grocery chains and restaurants to offer root vegetable fries as a healthy and unique side dish option.
- Colorful Vegetable Products
- Food companies can create colorful vegetable products to cater to consumers' desire for healthy and visually appealing options.
- Alternative Fries
- Innovators can disrupt the French fry market by producing alternative fries made from different types of vegetables.
Who This Affects Most
- Grocery
- Grocery stores can stock and promote root vegetable fries as a healthy and unique alternative to traditional French fries.
- Food Service
- Restaurants and food service providers can offer root vegetable fries to cater to consumers looking for healthier and more unique side dishes.
- Food Manufacturing
- Food manufacturers can create and market colorful vegetable products to appeal to consumers' desire for healthy and visually appealing options.
