A Pastel Campaign Boasts the Kim Kardashian Perfume Line
Kalina N — January 28, 2019 — Pop Culture
References: instagram & designtaxi
The Kim Kardashian perfume line made quite the splash on Valentine's Day 2018. The 'Heart' fragrance collection is returning for this romantic holiday season as well with three brand new versions — the 'Wifey,' the 'Baddie' and the 'Baby Girl.'
What makes the Kim Kardashian perfume line special is its inspiration — the packaging of the products is tentatively inspired by the classic Valentine's Day sugar hearts. Moreover, the naming of the fragrances is informed by pop culture slang which adds a contemporary feel to the product.
The Kim Kardashian perfume line is set to drop on January 31st but prior to the release date, the celebrity takes to Instagram for a promotional campaign that features life-sized mock-ups of the bottles with a sultry Kim K posing in front of them.
Photo Credits: Vijat M
What makes the Kim Kardashian perfume line special is its inspiration — the packaging of the products is tentatively inspired by the classic Valentine's Day sugar hearts. Moreover, the naming of the fragrances is informed by pop culture slang which adds a contemporary feel to the product.
The Kim Kardashian perfume line is set to drop on January 31st but prior to the release date, the celebrity takes to Instagram for a promotional campaign that features life-sized mock-ups of the bottles with a sultry Kim K posing in front of them.
Photo Credits: Vijat M
Trend Themes
1. Valentine's Day Fragrance Lines - Fragrance lines inspired by upcoming holidays could offer disruptive innovation opportunities for companies in the perfume industry.
2. Pop Culture-inspired Product Naming - Incorporating pop culture references into product naming can help create a contemporary and on-trend feel for brands in a variety of industries.
3. Social Media Marketing Campaigns - Celebrity-endorsed social media marketing campaigns featuring unique packaging designs and product inspirations can create buzz and boost visibility for consumer goods companies.
Industry Implications
1. Perfume - Incorporating holiday-inspired packaging and product naming can help perfume companies differentiate themselves and appeal to consumers looking for unique gift options.
2. Retail - Retail companies can capitalize on holidays by offering limited edition products with holiday-inspired packaging and marketing campaigns, creating a sense of urgency and exclusivity for consumers.
3. Social Media - Social media marketing agencies can partner with celebrity influencers to create visually-striking campaigns that showcase the unique design elements of products, increasing consumer engagement and interaction.
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