The Kim Kardashian perfume line made quite the splash on Valentine's Day 2018. The 'Heart' fragrance collection is returning for this romantic holiday season as well with three brand new versions — the 'Wifey,' the 'Baddie' and the 'Baby Girl.'
What makes the Kim Kardashian perfume line special is its inspiration — the packaging of the products is tentatively inspired by the classic Valentine's Day sugar hearts. Moreover, the naming of the fragrances is informed by pop culture slang which adds a contemporary feel to the product.
The Kim Kardashian perfume line is set to drop on January 31st but prior to the release date, the celebrity takes to Instagram for a promotional campaign that features life-sized mock-ups of the bottles with a sultry Kim K posing in front of them.
Photo Credits: Vijat M